Untapped Employee Talents are Buried Business Treasures
When you hire an employee, you focus on the skills which are necessary for that particular job. But that employee may have hidden talents which could help you take your business to the next level. As a small business owner it is important to discover those hidden treasures, but you are going to have to…
Read More6 Bold Predictions for Digital Marketing in 2016
As 2015 begins to wind down, the prediction posts pontificating what the next year has in store have begun to ramp up. This has become something of an annual tradition for marketers and this season is no exception. What will digital marketing in 2016 look like? There’s no way of knowing for sure, but below…
Read More7 Critical Success Factors to Exceptional Customer Service
Employees report that one of the key factors that influence their level of engagement in their organization is how well the organization treats their customers. So treating your customers well will also have a corresponding positive impact on your employees. Here are 7 critical success factors to providing exceptional customer service. Timeliness: Customers want their questions answered…
Read MoreMarket Research in a Digital Age
Market research is as old as marketing itself, but conducting market research in the digital age presents unique challenges. As the experts in this graphic outline, it is vital for small business owners to do market research in order to stay ahead of the competition. From the rapid growth of modern market research methods to…
Read More3 Buyer Questions Your Testimonial Video Should Answer
There is no denying that video is one of the absolute best ways to convey a marketing message. The combination of image and audio stirs the senses and encourages message absorption. Many companies are beginning to realize the benefits of video marketing and are turning their marketing budgets toward this highly effective medium. If you’re thinking about investing…
Read MoreWhy Start a Business When You Can Buy One?
Many of us dream of starting a business and becoming masters of our own destinies. However, with the endless negative statistics on start-up failure rates, it’s little wonder that we put those dreams aside and go back to the day job. While the vision of a buzzing artisan coffee shop or bijou boutique may be…
Read More9 Smart Yet Simple Ways to Organize Your Office
Nothing can derail a workday faster than misplacing a critical document right before a big meeting. And here’s the sour cherry on top of that frustrating work moment: messy offices provoke more than short-term stresses. Studies find a disorganized office space can negatively impact both productivity and motivation. That’s partly because for most people, clutter makes it harder…
Read More9 Essential Policies to Improve Your Internal Collections
As a commercial collection law group, we are always asked by small business owners about the best practices for internal collection efforts. Here are the some of the major items that should be included in any businesses’ commercial collection activities. Related Article: 6 Best Practices in Billings and Collections Determine the acceptable time period for…
Read MoreThe Problem with Pitch Decks
I’ve seen thousands of pitch decks. The vast majority are horrible. There’s the corporate vanity deck. It always has a lot of slides. Usually it mentions the customer name in about 3 places, on the cover slide, the second to last slide, and the last slide. The rest of the deck is all about the vendor. You…
Read More4 Things You Should Know About Opening a Restaurant
Whether you’re an amateur foodie or consider yourself a professional connoisseur, if you’re considering opening a restaurant there are a few factors you really need to think about. While it can be exciting and enticing to think about making your dreams come true by opening the restaurant business of your dreams, starting a restaurant is…
Read More