Coming Crisis of Social Metrics
I think we’ve gone too far on marketing and metrics. We used to do most of our marketing blind, essentially guessing whether or not it worked. Now we have analytics to measure almost everything. Where we’ve gone too far now is we’re tempted to discount, entirely, what we can’t measure. And that’s just wrong. We…
Read MoreGet More B2B Customers with Site Signage
One of the best ways to market your company is to have signs and banners put up on job sites. Signs tell curious prospects what kind of work you do. Signs at multiple sites have an even bigger impact. Frequently seeing your signs around town tells customers that you are good at what you do,…
Read More6 Recruitment Trends Every Business Needs to Know About
Earlier this year, we conducted a survey that asked: What is your top 2016 HR priority? Although the sample size was small, there was a clear winner, and we continue to see this trend throughout the HR industry, startups, and small businesses. Of the six options provided—Recruitment, Workplace Safety, Employee Relations, Compensation & Benefits, Compliance…
Read More2 Reasons Your PR is Stuck in the Mud
You don’t listen to your customers Someone high up in your business decides you really need a video/ blog/ enewsletter. Or someone in a meeting room tells you their idea which they think is the best thing since sliced bacon. They’ve seen it somewhere else for someone else and just *knows* that it will work.…
Read More5 Web Design Mistakes to Avoid
Are you a small business owner? Is your website attractive enough to help you accomplish your desired goals? If not, it’s time to reconsider the design of your website or upgrade it with latest features and functionalities. Remember, your website is your business face to prospective audiences. Moreover, it forms a pivotal part of your…
Read MoreThe Hazards of Being a Desk Jockey
Small business owners do it all. You’re the manager, marketer, accountant, and PR person. As a result you pull a lot of long hours at a desk staring at a computer screen, and when you’re not staring at the computer screen you’re probably too tired to do anything other than flop on the couch and…
Read More4 Shopping Apps to Keep Small Business Retailers Ahead of the Competition
Local small business retailers have been witnessing this scene for a few years now: Shoppers roam their aisles finding good merchandise. They scan the barcode on their smart phone and then use a price comparison application to see if they can find a better deal…often online. The routine is called showrooming; if the search starts…
Read MoreWhen Do You Do Your Best Selling?
The lives of most sales people seem to be split between two types of frenzied activities—prospecting, trying to find someone willing to talk to you, and chasing down deals. Often, our engagement models are reflections of this frenzy. We send 1,000s of emails, hoping enough people respond. For those that do, we’re in a rush…
Read More7 Handy Apps for Team Collaboration
Team collaboration is critical in the success of any organization. As more organizations are outsourcing employees, team collaboration is getting more challenging and complex. Big organizations spend a large chunk of their budget on systems and processes to improve work collaboration. Small business don’t have those kinds of resources, however. So, if you’re a startup…
Read MoreIs Accounts Receivable Financing Right for Your Business?
Accounts receivable factoring has worked for many small businesses in obtaining their ultimate success. It is a flexible form of short-term, service-based commercial financing. Invoice factoring is when a trading business sells its accounts receivables amount to an invoice discounter firm. It is a form of credit securitization, so choosing the finest accounts receivable factoring…
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