The Role of Conditional Use Permits in Expanding Your Franchise
It’s no secret that business often outpaces local regulations, city ordinances, or zoning regulations. When reviewing the rapid advance of the tech space or the current litigation following the mass spread of companies such as AirBnB or Uber, it’s apparent that many laws just haven’t caught up to today’s diverse business world. The tech space…
Read MoreHow to Improve User Experience Through Web Hosting
The user experience is so vital to purchasing behavior that companies spend hundreds of thousands of dollars on research to find out how a person’s emotions relate to their product or service. The user experience, or UX, should be positive if you want consumers to purchase your products or services. An often forgotten component of…
Read More5 Industry-Changing Design and Technology Predictions for 2017 and Beyond
Sometimes the smartest, most innovative thinkers make fantastically wrong predictions. In 1878, electrical engineer Sir William Preece said the telephone would never put “messenger boys” out of business. In 1946, 20th Century Fox exec Darryl Zanuck claimed people would get bored of the TV after its first six months on the market. In 1977, engineer/entrepreneur Ken Olsen…
Read MoreGoogle AdWords: The Ultimate Marketing Solution for Small Businesses
Just 16 years ago, Google launched the Self-Service Advertising Program, what would later be known as Google AdWords. Over the years, this online marketing strategy has experienced tremendous growth and today it serves as one of the widely used advertising platforms in the information era. For those who might not be familiar with it, AdWords…
Read MoreA 3-Step Process for Creating a Sustainable Performance Culture
It’s no secret that all leaders want to have a higher performing culture. We want to meet our business goals and objectives, have a culture that attracts top talent, and be a place where people find value and enjoyment in their work. But getting to this point is easier said than done, and how you…
Read More5 Things We Can Learn from T-Mobile’s Customer-Centric Branding Strategy
Until recently, typical industry leaders were distant and indifferent towards the frustrations of their customers. Things are no longer the same. The more time people spend on the internet, the more they realize that their voice matters. Nowadays, the echoes of one disgruntled customer can blow up a company’s entire marketing strategy. This realization first…
Read More13 Red Flags to Avoid in Your Investor Funding Pitch
After listening to hundreds of startup pitches, and reading even more business plans, most new venture investors develop their own favorite list of “red flags” that signal the beginning of the end of their interest. Others, like Guy Kawasaki, have irreverently called some of these “entrepreneur lies,” but I prefer to think of them as innocent…
Read MoreAre You Guilty of Picking Things Apart?
It seems to be human nature to pick things apart. We may be looking at a new prospecting or marketing program, we may be looking at a deal strategy, we may be looking at a new organizational structure. Whatever the level we act, we have a propensity to look for faults, or what could go…
Read MoreHow to Identify the Most Dangerous Person in Your Company
If you’ve read this column for a while, you’ve probably noticed that I’ve made a lot of mistakes. I tell people that intelligence is learning from your own mistakes. This means intelligence is painful, and it often leaves lumps and a bruised ego. Wisdom, on the other hand, is learning from other people’s mistakes. Wisdom…
Read MorePinterest Tips for Small Business
It’s a fact that doesn’t really need to be stated anymore: if you have a small business, you need to have a social media marketing strategy. One of the hottest social media platforms is Pinterest, which is beneficial for one important reason: People go to Pinterest to find content. This can be compared against platforms…
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