Avoid These Mistakes Sending Bulk SMS Messages
I see small business owners making the same mistakes over and over again when trying to send bulk SMS messages to their customers. These mistakes are obviously hurting their ability to connect with customers and prospects! Yet, they keep making these mistakes over and over again. Let me be blunt: If you’re making these mistakes…
Read More2017 Tax Law Changes That Could Affect You
After “Auld Lang Syne” plays to usher in a new calendar year, you can always bet on the government and the Internal Revenue Service making changes and adjustments to tax laws from the previous year. Some years see lots of changes, while others only endure minor adjustments to the federal tax code. Below is an…
Read More6 Essential Steps to a Successful Workplace Investigation
At some point, complaints or internal problems will arise in the workplace. Many HR, compliance and business professionals don’t receive targeted training on how to conduct a workplace investigation from start to finish. Building a solid workplace investigation can prove invaluable, as the information you may uncover can help build a case to protect your…
Read More10 Things That Actually Identify Your Brand
How do you define your brand? As your company’s reputation, name of a product or service that you are offering or something which comes to your customers’ mind when they think of your brand name? Truly speaking, it is a mix of all three. But what makes it a powerful brand is the strategy you…
Read MoreMarketing Strategy 101: How Your Small Business Can Make It Big in 2017
The last few weeks leading to the new year affects businesses everywhere – whether it boosts your revenues due to holiday shopping or slows down sales because your line of business doesn’t complement the season. For small businesses, a drop in sales may mean more serious repercussions compared to big companies. Whatever the case may…
Read More3 Ways to Keep Your Best Talent for the Long Haul
When trying to get a startup off the ground, so much time and effort goes into developing the product and reaching the customer that founders often forget about the most important part of the company – the team. It’s no secret that a strong and dedicated team is the key to growing a successful business,…
Read MoreContext is King
Context is king. When you think about companies who take risks and are edgy when it comes to their marketing, the insurance industry would hardly be the first to pop into your mind. But that’s what happened during the 2015 Super Bowl TV spotathon. Nationwide unveiled a TV spot during the Super Bowl where a small…
Read MoreDelivering Insight: What Happens Next?
The CMO and Sales VP were reviewing their latest programs to get their people delivering insight to their customers. They went through a series of provocative issues and insights—each tuned to a specific set of problems and challenges. Each offered a unique point of view, helping the customer think differently about the business. Each was…
Read More10 Businesses You Can Start for $1,000 or Less
Mighty oaks from little acorns grow. – Traditional English proverb. I’m willing to wager that many of you reading this have a regular routine of stopping by your favorite local barista each day to pick up a flavorful coffee drink. If that’s you, according to one estimate I saw recently, you’re spending some $800 a year…
Read More8 Bad Things You Should Remove From Your Resume Today
Your resume speaks for you. Whether you’re moving to another company or convincing investors to fund your own startup, having a great resume always strikes a chord with recruiters and they look forward to meeting, funding or hiring those with an excellent resume. I have been in the recruiting and HR profession for over two…
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