3 Elements You’re Forgetting That Will Create More Website Conversions
Could you improve your online conversions? Of course you could. Are you wondering how? These 4 details that you’re probably forgetting will help you improve the conversion rates on your blog. Navigation Menu Button/ CTA When you look at the top of a website, you usually see a navigation menu (though some place them in…
Read More5 Things a Franchisor Looks for in a Franchisee
While in the franchise-buying process, it is imperative that you do your due diligence to ensure that the franchise you choose is a good fit for you, it’s also important to know that franchisors are also looking for a good fit in a franchisee. Franchisors can be picky about who they work with. After all,…
Read MoreHow to Protect Your Assets from Money-Draining Lawsuits
As an entrepreneur, it’s part of your job to anticipate risks to your business. Bad weather, theft, an accident, or a lawsuit, are just few of the risks you have to prepare for. You can install security cameras, alarms, and high-quality locks to protect your store against theft. You can buy a generator and create…
Read MoreEasy Loyalty Hacks to Wow Your Customers
Get on the mailing list at Just Bundt Cakes and they’ll send you a coupon for a free Bundtlet on your birthday. (Don’t say I never did anything for you!) But my point here isn’t to add calories to your diet. I want to point out some of the easiest and most productive hacks to build your…
Read MoreAbout Personal Use of Corporate Assets
It is no secret that the IRS looks carefully below the surface for personal use of company assets (including cash) in its corporate income tax audits. This insight addresses more the impact of such behavior upon the actions of employees and others who observe that behavior from a senior manager or owner of a business—and…
Read More50 Ideas on How to Motivate Your Employees
A 2015 Gallup poll shows that in the United States over 50% of employees are not engaged, and 17.2% are actively disengaged. So how do you motivate people when over half of them are not engaged in the work place? Dan Pink in his book Drive, makes a case that employees are not driven by…
Read More6 Ways to Drive Traffic to Your Website in 2017
Making a strong identity in the digital world is never easy. You might have a website with a simple design, which is functional and attractive, along with the content. But the crowd does not turn up. Having a website is akin to having a full-fledged shop. If you cannot entice people to visit the shop…
Read MoreThe Power of Body Language for Business in the USA
Perhaps you do not realize, but someone recognizes you due to a memorable, uncomfortable, humorous, or bad expression and/or body posture you exhibited at a given moment. It is important to know that body language has been studied, and there are proven characteristics of expression associated to codes that reveal people’s personalities. This is what…
Read MoreBusiness Entity Selection and Tax Consequences of Converting
For this post, Brandon Rains, founder of the Rains Laws Firm and an expert on business formation, espouses his observations about business structure changes and I address the income tax reporting requirements of those changes therein. Generally speaking there are five choices when it comes to business structure and income reporting requirements: Sole Proprietorship (IRS…
Read MoreThe Crystal Ball and Chain
One of the somewhat hidden benefits of good planning process in a business is management accountability. And one of the problems that comes up, in organizations that introduce good planning process, is what I call the “Crystal Ball and Chain” problem. I’ve run into it several times as I’ve introduced the planning process into a…
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