User Testing the SERPS: How Do Your Customers Really Search?
How do you know what your customers are searching for online? Most SEOs scream: MONTHLY SEARCH VOLUME Don’t worry, it isn’t their fault; even Google thinks SEO research is synonymous with Keyword research (The top 10 results for “SEO Research” are all about keyword research). The correct answer is: Ask your users! Historically, SEO recommendations are full of assumptions…
Read More3 Indisputable Traits of a True Leader
I was flying to a business meeting with an associate when he told me he didn’t think I was a very good leader. (Ouch!) Sensing that God had sent a messenger to tell me that I lacked humility, I took the bait and asked him why. He explained that it was because he’d never seen…
Read MoreHow to Streamline Remote Working for Your Team
Working for a small business in 2017 is different than it was in past years. More people are working remotely. However, streamlining the team of workers is just as important for smaller businesses as it is for its larger counterparts. As you’ll see, there are many things a company can do to create a plan…
Read More10 Things You’ll Wish You Knew About Having Your Business Page on Google
You want to grow your business and Google wants to help. Find out why you should be on and actively managing your Google business page on a regular basis. 10 Reasons to Love What a Google Business Page Can Do for Your Business 1. Your Google Business Page Gets Your Business Found Online What makes…
Read MoreHow to Protect Your Business Idea While You Build the Business
How to protect your business idea while you build your startup. I’ve been kind of hard-line in this space on the value of ideas. I’ve said they are a dime a dozen, aren’t owned, can’t be sold. My personal favorite is this one: A good idea is like a beautiful day. Everybody owns it. I’ve posted here on…
Read MoreMarketing Automation Done Right
According to Wikipedia, marketing automation “refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks.” The most common channel where marketing automation is used is email. Whether you realize it or not, you’ve interacted…
Read More4 Elements of Great Presentations
Great presentations do not happen by accident! Whether it is a sermon at church, a keynote at conference or your party plan home show, good presentations take planning! Secrets Of Great Presentations Inspiration: Whether you are presenting at a home party or to an audience of 1000 a great presentation inspires the crowd to new…
Read MoreCompany Savings: How to Find Deals on Business Equipment and Materials
Every dollar you save in business is one more dollar you don’t have to pay for. Earning revenue has a cost (sales, time, advertising, rebates, etc.) so being able to get the result of keeping some of it is incredibly beneficial. The question for many is how can one find good deals on necessary items…
Read MoreThe Most-Litigated Issues in the FDD
As franchisors, we all strive to sell units quickly. Especially for franchisors just starting out, the main focus tends to narrow in on closing the initial deal. Unfortunately, selling the unit doesn’t automatically produce a fairy tale ending. As much as we would like to write a happily ever after for all parties involved, oftentimes…
Read MoreHow to Keep Your Business Insurance Premiums Down
When it comes to business insurance cover it is not wise to start cutting corners in pursuit of ‘cheap cover’ but there are ways to reduce your premiums without sacrificing coverage. The savvy business owners out there will be able to reduce costs without compromising the business. Here are six tips we can offer to…
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