How to Prevent Office Supply Theft
Office supply theft is a problem at lots of offices, both big and small, around the country. Theft occurs when employees take something from the supply closet for their own personal use. It could be something as small as a pen, or something as big as a computer monitor. Whatever the case, this is theft,…
Read More3 Ways to Beat Small Business Owner Isolation
“One is the loneliest number that you’ll ever do…” Harry Nilsson wrote that lyric and Three Dog Night had a major hit with it in 1969. I think it’s a lyric that speaks strongly to many small business owners. When so much depends on your performance as the owner of your business, it’s easy to…
Read MoreCould You Be the Next Ford, Jobs, or Musk?
Well, it’s a fair question. Note that none of these three famous innovators were inventors like Thomas Edison, but visionaries who find a new marketplace or niche – or how to reach the mass market in new ways. Leaders and companies that innovate new products, services and methods of delivery are the ones that stand…
Read More7 Digital Marketing Trends That Are Transforming Business
The drivers of change are complex and interwoven in the world of digital marketing. The trends are not islands but together amplify and accelerate the way we market and grow our businesses. Mobile phones made social networks even more viral and powerful and their inbuilt cameras just added more content in what was already a…
Read More10 Ways Small Retailers Can Build a Successful Supply Chain of the Future
We are about to enter a new era of supply and demand but a number of global supply chains are not well equipped to face it. Although they are capable of handling high-volume, stable production at the present time, this may not suffice in the future. There awaits a perennial stream of worries for supply…
Read More5 Signals to Evaluate to Test the Value of Your Brand
Brands are people first. Customers are people too, so customers tend to take their relationship with a brand personally. Thus it’s not a surprise that people love their favorite smartphone brand, cringe when you mention their cable company, or even hate the mention of a particular bank. Startups, as well as every existing business, need…
Read More5 Safety Must-Haves for Small Business Owners
Small business owners have a lot to think about: keeping investors happy, establishing a solid business plan, onboarding new employees, and more. With so much going on, security may not seem like the biggest priority. Whether you have an office building or you work from home, however, theft and vandalism can be devastating for a…
Read MoreMaking B2B More Like B2C Sales?
I read a terrific article by Tiffani Bova, “6 Tips For Selling In The Age Of The Connected Consumer.” There’s a lot I agree with, but one point stood out, Make B2B More Like B2C. I don’t disagree, in fact, there are huge amounts we can learn from B2C, particularly in the areas of personalization, customer…
Read More5 Tips for Improving Online Materials Management
You use an online portal for your brand material ordering to simplify and unify. But how can you ensure your portal is really helping you save time and money while at the same time, keeping an eye out for brand consistency? Here are some tips: Lock in your brand specifications. Set your online portal up…
Read MoreWhy Every Small Business Owner Should Have a Mentor
There’s one essential item you’re missing that’s key to your continued success. No, it’s not your business plan, mission statement or investors (though the latter may be necessary!). No matter where you are in your entrepreneurial journey, you can benefit from having a professional mentor. If you’ve never had a mentor, you’re missing out on…
Read More