The Psychology of Sales: 4 Strategies to Increase Your Conversions
If you want to increase your sales, it helps to have an understanding of psychology. People make purchases for complex, often emotional reasons. That’s why a good sales person is also an amateur psychologist. Here are four strategies to help you make the most of psychological principles to get more sales. Understand That People are…
Read MoreHow to Thank Customers for Their Business
Customers are the backbone of your small business; without them, your business would cease to exist. This is why customer acquisition is crucial, as well as keeping them as returning customers. The easiest and often most overlooked method of developing loyal customers who regularly pay for your product or services is by properly thanking them.…
Read MoreSmart Mobile Marketing is Scarce at Best
As people spend more and more time on their mobile devices (phones, tablets and phablets), it only makes sense that budgets are being shifted in that direction. But there are several challenges with mobile marketing that most advertisers still have not figured out. The creative is not all that effective and is usually abanner ad that’s…
Read More5 Tips to Avoid Problems When Transitioning to the Cloud
Every small business should be looking to move into the cloud these days. In fact, you should ask yourself why you’ve not made the leap already. You only have to read anything business-related to realize cloud computing is the future, especially with technology like blockchain coming onboard. For most business owners the reason is pretty…
Read MoreForget Business Networking. It’s a Hoax
Forget business networking. “Networking” as a business activity is a hoax. Business relationships that you build as business assets are meaningless. As soon as you use this vocabulary, it’s self-serving, superficial, and ineffective. The people being used as assets know it, and are not fooled by it. So “Business Networking” doesn’t work. Friendship vs. Self…
Read More4 Immediate Improvements Every Startup Can Make
It is like they say—a thousand startups, a thousand different problems. And then some. Every startup has its own problems and thinking there is a formula that could fix all of them would be foolish. That being said, there are always a few tweaks that can be made which will make any startup function better…
Read More9 Ways to Spot an Opportunity for a New Business
As an advisor to startups and entrepreneurs, I often hear the myth that all new businesses must start with a great idea. I have to disagree. I believe the best entrepreneurs start by finding a large opportunity, and only then use good ideas to capitalize on that opportunity. The best opportunities are recognized from painful…
Read MoreCustomers and Sales: We Need Each Other!
If I were to assess the worlds of buying and selling through much of what I read, I would come up with the conclusion that Customers and Sales people are on diverging paths, we are doing as much to minimize our interactions with each other. The Holy Grail of these diverging paths is AI—from a…
Read More2 Harsh Lessons I’ve Learned from Starting an Online Business (and Failing)
Starting a business and branching out on your own is difficult. Let’s not beat around the bush here. It’s a staggeringly different reality compared to the one so many of us are accustomed to in our comfortable, cozy desk jobs. I’ve always been passionate about online business, especially affiliate marketing. It’s something I discovered at…
Read More3 Important Ways to Build a Strong Financial Foundation for Your New Business
So many Americans dream of starting their own business. Being your own boss, pursuing your passion and the freedom and independence that it brings is priceless. We’ve all had that moment where we’ve considered how we can make money doing what we love… and then reality sets in. You can’t just be passionate about your…
Read More