The Real Benefits of Facebook Live and How to Best Take Advantage of the Platform
Since its inception, Facebook Live has allowed anyone and everyone to broadcast videos of what they are doing or seeing in real time—from Michael Phelps showcasing his experience in Rio, to Kobe Bryant playing in his final NBA game, to the Emmys taking us behind the scenes. But this new phenomenon doesn’t stop at celebrities:…
Read MoreWhy Employees Need Guidelines Not Just Rules
Rules are an essential part of any business. Rules are necessary to ensure we make intentional decisions. Rules are written to make sure people are treated equally and consistently. While there’s nothing wrong with this in principle, there are always going to be situations where a certain degree of flexibility is essential because people are…
Read MoreCan You Create 5 Strategies and 5 Tactics to Achieve Your Goal?
In past weeks, we explored the need for a tangible goal and strategies that are measurable as steps toward achievement of your goal. Today, we explore how to create tactics to accompany each strategy, and even suggest a number of tactics to consider for each strategy. Tactics support strategies and are more short term and procedural…
Read MoreHow to Be Authentic as a Small Business Owner
I want to tell you a secret. It’s been the sort of month where unprompted, people have shared their secrets with me. I feel overwhelmingly privileged to listen to the deep-seated fears, sadness and joy that weighs on their hearts and just hope that in some small way, sharing with me, eases their day a…
Read MoreWhen and From Where Should I Seek Business Funding?
There are many reasons why a business may require an injection of funds. Before you seek finance it is crucial that you establish whether you truly need external finance, how much you need and the most suitable source of funding for your needs. When to seek funding Only seek outside funding when: You have a…
Read MoreAdvice for Small Businesses That Could Turn into Larger Businesses
A new company can’t necessarily predict if it’s going to be wildly successful, but if the business grows, it will need good systems in place to handle the load. How prepared are you for your own success? Here are a seven tips and ideas to prepare small businesses for growth: Define Goals Be able to…
Read MoreHow Does Your Customer Make Money?
Recently, I was in a discussion with a group of sales people. I posed the question, “How does your customer make money?” Most of them responded with what their customers did, for example: “They’re a SaaS company, they manufacture products for this market, they are a services provider……” They knew some basics about the customers,…
Read MoreSeizing Opportunities When Competition Leaves Town
With all your proactive marketing campaigns, increased social media, and a continual eye on customer service, business is booming, right? But as you well know, it’s still a tough economy out there. Not all small (and not-so-small) businesses are succeeding these days. Drive through any community and you will likely see several empty shops closed…
Read More7 Step Checklist for Successful Ecommerce Promotions
E-commerce is making huge inroads and is fast becoming the medium of choice for most buyers in the U.S. According to a U.S Department of Commerce report, the e-commerce market is witnessing a steady incline since 2014. The overall e-commerce industry is continuously growing and outpacing its retail counterpart quarter after quarter, while the retail…
Read More4 Powerful Ways to Use the Art of Storytelling
I was in the middle of my presentation. Before me was a stadium full of people I barely knew. Then something happened. It is what all speakers dread. My slides disappeared from the big screen behind me. Gone……. And they never came back. It was a moment that all speakers hope will never happen. But…
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