Texting Case Study: HS Mixers
HS Mixers hosts dances for high school students in Northern California. They rent out venues and market their events to local high schools. They’re not affiliated with a school, and are open to anyone that can produce a current, valid, high school ID. They hire professional DJ’s, provide non-alcoholic drinks and snacks… and provide other…
Read MoreMoments of Truth: Critical Moments That Allow for Transformation
In our last article, we discussed How to alter your approach as a leader to create change. Now let’s discuss some of the critical moments of change that allow for transformation. Critical Moments in the Change Process That Have a Major Impact on Adoption In my experience working as a business consultant and a leadership expert, understanding when you can…
Read More3 Flexible Funding Options for Small Businesses
One of the most significant challenges any startup or small business faces in its early phases is gaining the necessary funding to allow it to function. Every business needs money to survive, and luckily there are many external sources from which funding can be acquired. These sources are all different, and different businesses need differing…
Read More5 Ways a Virtual Receptionist Boosts Growth
We’ve talked a lot about growth recently—and rightfully so… Without it, your business will stagnate and fall behind the competition. What’s more, your employees will likely feel less fulfilled and revenues will drop. Today, we have another post on growth, but with a bit of a different take that you may not have considered. Specifically,…
Read MoreWhat is Google Posts & What Can It Do for You?
Google posts makes it quick and easy to display custom text, video, images and events next to your Google business listing. The feature is exclusive for businesses with a local listing on Google maps/places. Where does a Google post appear? Your post is shown with your business information when someone searches your business name, and…
Read More10 Truths About Content Marketing You Need to Know
It was one of those days. My computer had stopped working. Do I call the manufacturer and get them to step me through the trouble shooting process for that fix? I decided that maybe best to just turn it off and on first. Three minutes later the frozen screen is replaced by a working laptop. Problem fixed.…
Read MoreSecurity for Your Telecommunications System
According to a 2015 survey, companies’ brand reputation fell by 81% if information was compromised through a cyberthreat. When a company falls prey to a cyberattack, allowing hackers and other cybercriminals to steal information from customers and employees, it calls into question its reliability and standing. New threats to your telecommunication systems will continue to occur. So, what’s the…
Read MoreInside the Life of a Working Mom: How Women Can Have It All
For some reason, the 2012 Atlantic article, “Why Women Still Can’t Have It All,” has always fueled me. At the time that was written, I had a 3-year-old daughter, was pregnant with my second child, and wanted nothing more than to prove that article wrong. I wanted the career and the family. And not just the token…
Read MoreJoin the Gig Economy and Be Your Own Boss
Freelancers make up 34% of the U.S. workforce, and that figure is projected to keep rising. Long ago freelancing was something you did only if you were an artist or a writer, but today just about anybody can be a freelancer. The gig economy has grown to include things like driving for Lyft or walking…
Read MoreThe Importance of Good Marketing Research for Business
When you read this article, there’s a decent chance you’ll be using products from at least three different companies. With how global the brands you’re familiar with are, aren’t you curious how they reached your home or office? Perhaps the more specific question is, “What sets apart big companies from small businesses?” The former has…
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