Which Term is Right for Your Franchise?
Converting your thriving business into a profitable franchise will bring about a seemingly endless laundry list of decision-making. One you will need to face is setting the best term for franchisees. Franchise terms, the length of time you are allowed to operate the business, typically come in three different flavors: 5 years, 7 years, or…
Read More3 Golden Rules for Going It Alone in Digital Marketing
There is no doubt that the digital revolution has changed the face of most aspects of business. But perhaps as a discipline, it is marketing that has really altered beyond recognition. Many of the traditional methods have been largely abandoned in favor of modern digital marketing strategies that, in some respects, turn conventional marketing on…
Read More5 Steps to Develop Your SEO Strategy
Developing a strong keyword strategy for search engine optimization is vital to giving your website an edge over the competition. In today’s industries, how you go about setting up your breadcrumbs online is going to be what determines how much organic traffic you’ll be able to produce via search engines such as Google. There are…
Read MoreIn-App Messaging: How to Convert Trial Users to Paying Subscribers
You managed to get a lot of people to sign up for your free trial, and yet only a handful of them ever turned into paying customers. Some may have used your product or service for a solid three weeks. Others, however, never made a peep after they signed up. Our company is a two-sided…
Read More4 Ways Finding and Retaining Customers Starts with Management
The goal of management in any business is finding ways to create customers. This means sound policies for developing relationships not just with existing customers, but with as many potential customers as possible. Here are four ways that management can promote customer acquisition and retention. 1. Customer Acquisition Cost (CAC) Many companies tend to focus…
Read MoreWhat Do You Give Up When Taking Outside Investors?
Taking in angel or venture money requires a setting of an entrepreneur’s expectations that may come as a shock at least at first. From the moment such an investor looks seriously at your company, the investor or VC partner is thinking of the end game, the ultimate sale of the company or even of an eventual…
Read MoreWhy Bother with Loyalty?
Some research suggests the customer loyalty may not be enough. A study was done by Timothy Keiningham, Lerzan Aksoy, Alexander Buoye, and Bruce Cooil that has some interesting findings. They performed a two-year longitudinal study of more than 17,000 consumers and examining purchases in more than a dozen industries in nine countries. According to the…
Read MoreInvoice Upgrades That Will Help You Get Paid on Time
As a small business owner, cash flow is often tight and you need to get paid on time. But, unfortunately, late payments are an all-too-common pain point, throwing a wrench in overall business operations. While it’s your customer’s responsibility to pay you within the agreed-upon timeframe, if you’re experiencing late payments on a consistent basis,…
Read MoreSuccessfully Manage Multiple Locations with a Cloud-Based Phone System
Running multiple offices is a great sign for any business owner. As demand for your products and services increases, you have to expand your locations to meet that demand; however, it can get overwhelming with the logistics, training, and many other time-consuming factors that can derail your focus. To take some of the pressure off…
Read More5 Ways Charitable Giving Works for Your Small Business
Making donations to a noble cause goes a long way—and not just for the receiver. Whether aware of it or not, small businesses can benefit tenfold for their generosity. Here are some of the advantages to help your business prosper in the long run and ultimately grow your bottom line. Receiving a Tax Deduction This…
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