9 Steps to a Balanced Business: Purpose vs. Execution
I’m a big proponent of building your business based on a higher purpose, rather than financial gain alone. Today I find that some entrepreneurs, are putting all their focus on a social or environmental cause, and perhaps naively expect that purpose alone will lead to a sustainable business. The reality is that purpose must be…
Read More10 Tips to Keep Your Team Positive and Engaged
Keeping your team positive and engaged can be challenging. There will be times when it’s more difficult than others. Here are ten tips to help keep your team positive and focused on the task at hand: Your sales and customer service team are the primary customer contact for every business. What does their attitude say…
Read More5 Simple Tactics That Will Make You a Better Leader
Whether you’re an entrepreneur who’s started hiring staff for the first time or you’ve been in the management game for a decade, odds are good that your leadership skills have room for improvement. That’s because the work of being a leader is never done. Instead, new challenges arise all the time, and the managerial skillset…
Read MoreTake a Chance on More Business
A nearby town hosted a garden tour last weekend—a beautiful day to truly stop and smell the roses. It was also a chance for small businesses around town to promote themselves to regular and potential customers. And promote they did. Event sponsors (small businesses all—from restaurants and flower shops to plumbers, contractors, and lawyers) received…
Read More5 Budget-Friendly Ideas for Celebrating Employees
Keeping employees motivated and feeling appreciated is one of the most important ways for an organization to improve productivity and morale in the workplace: “Research shows that feeling appreciated—which comes from recognition from others—is one of the top three drivers of employee engagement. The best news is that showing appreciation doesn’t have to cost a lot…
Read MoreTwo Letters That Disruptors Use Better Than the Rest of Us
Guess what letters disrupters use better than the rest of us. Since the average attention span is 8 seconds, I’ll cut to the chase: the letters are “N” and “O.” Put together, they create the most powerful word in the disrupter’s vocabulary: “NO.” Billionaire Warren Buffet famously said, “The difference between successful people and really…
Read MoreThis is Why Facebook is Treating Us as Fools
Ever walked past a shop with people lining up? Wanted to choose a restaurant to grab a bite to eat? Empty is for losers and seeing evidence of popularity is vital in how we play the marketing game. It’s called social proof. And that is why renting a crowd can be useful. It is also one of the…
Read MoreWhat Every Employer Should Know About Salary Negotiations
After a long candidate search, you’ve finally found someone who seems to be the ideal match. And, if they’re excited about the prospect of working for you, the situation is almost perfect. But, after a job offer is extended, salary negotiation still typically needs to take place. A qualified candidate will likely come to the table…
Read MoreThe Ultimate Guide to Customer Engagement in Fashion E-Commerce
Do you prefer to buy your clothes and fashion accessories online? If so, you are among millions across the world that do so. In fact, a recent study suggests that the e-commerce fashion industry is growing so fast, it has already crossed the $63 billion mark. At this pace, this segment is predicted to touch…
Read MoreAvoiding Joint Employer Issues When Owning a Franchise
What is a Joint Employer Issue? A joint employer issue can happen when one company may end up supervising what at first glance could appear to be another company’s employees. If a company has direct and immediate control over another company’s employees, it will be considered a joint employer. An example of this is when…
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