The Mobile Revolution is Not About Technology

The truth is, we live in a permanent technological revolution. Remember when you didn’t have a cell phone because no one did. Granted some of you may be too young to remember that – but the majority of readers are not. That’s a pretty short window. We’ve gone from not knowing what a mobile phone…

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5 Reasons Why Your Business Needs Online Reviews & How to Get Them

People are more connected today than they’ve ever been. Most people have access to the internet whether at home, work, or on the road. It’s not only a means of communicating with people or staying entertained—it’s also a valuable resource, and people take advantage of it. Although the internet has changed many facets of our…

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5 Steps to Customer Service Glory

We all know that providing exceptional customer service is the stated goal of every business leader, regardless of how large or small the company. It’s common knowledge that customers are more loyal to companies who treat them as more than just a number. Sadly, the personal touch customers want—and deserve—is often lost in the daily…

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Marketing on the Web: 5 Keys to Online Business Longevity

An important part of growth is sustainability. If your business volume seems to hit a plateau or recurring limit, the only direction you’re going is back down again. Companies that aren’t making an impact quickly become marginalized. Business strategy has to include developing a sound operational plan that will both maximize your efforts and keep…

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Capital vs. Operating Lease: Tax Reporting Implications

We often encounter taxpayers who do not quite fully understand how to report for income tax purposes the lease agreements they have entered into for business use assets, particularly automobiles. Leased property includes real estate, machinery, and other items that a taxpayer uses in his or her business and does not own. Payments for the…

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7 Creative Ways to Make Your Storefront Stand Out

Physical stores have seen rising competition from online brands, but they still have some serious advantages, including the ability to generate foot traffic. However, to succeed in drawing in foot traffic, stores have to go out of their way to stand out from the competition. The best way to do this is to come up…

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