Why These 3 Risk Management Strategies are Critical for Your Business
There is an element of risk in any kind of business venture, regardless of company size or industry. There’s a chance that suppliers or vendors won’t be able to hold up their end of a contract. An accident in the workplace could lead to law suits, or cripple crucial operations for days or weeks at…
Read MoreEnvironment is Everything: Appealing to All of Your Customers’ Senses
When running a service-based business, environment is everything. Huge clothing retailers, movie theaters and car companies pump scents into rooms, play music, and use ambient lighting to improve customer experience. So why shouldn’t a smaller enterprise? The right vibe inspires staff and clients to bring their A-game, and since our company, LogicPrep, specializes in preparing…
Read MoreCoworking Spaces: Meet New People While Getting Tax Breaks
As a solopreneur, finding a consistent workspace can be a battle. Whether feeling lonely or distracted in your personal living room to feeling like an intruder in a coffee shop, there’s got to be another solution where productivity and your personality can soar. While some solopreneurs thrive on rolling out of bed and into their…
Read MoreMove the Barriers with Mobile Technology
For the last couple weeks, we’ve been exploring the seismic shift in marketing that is being brought about by mobile technology and the new consumer attitude of “I want what I want when I want it.” Fortunately the same technology can help us connect with and serve our audiences in a way that is meaningful…
Read More10 Things Successful People Do Every Morning
Seizing the day is important in any walk of life, but when running a small business it is absolutely vital. Richard Branson doesn’t get up at 3:30am every day because he enjoys it. He does it because he knows that every hour of every day is important and that utilizing these hours is one step…
Read MoreCole Slaw, Carrots, and Limiting Beliefs
We’ve often explored the concept of Belief Systems and how our personal way of understanding and relating to the world — typically on an unconscious level — directs our behaviors. Recently I heard what was perhaps the perfect example of how these unconscious beliefs manifest and affect everyone whose lives we touch. Last month I was cordially,…
Read MoreSocial Media Do’s and Don’ts for Home Safety
Home security and social media can be a dangerous mix. Today’s technology and the prevalence of apps like Facebook, Instagram and Snapchat have become extra tools for criminal and marketers alike. And whilst you wouldn’t normally put such platforms in the same category as home security, the list of safety tools have evolved into more…
Read More5 Tips for Writing a Business Plan
Writing a business plan is the first step in starting a business after you decide you are going to do it. It is tedious, not really the fun part, but it is one of the most important steps. It can be so tempting to just jump in and do the business plan later, or to…
Read MoreLoyalty Models, Part 2
In the previous blog, the general form for the construction of a loyalty model was postulated. A base equation hypothesized that loyalty could be described by measuring the strength of the relationship between the company and its customers. A sub-model was proposed to show that the strength of the company-customer relationship could be explained by…
Read More4 Growth Hacks for Your Ecommerce Startup
Growing an eCommerce business is difficult. Unless you are offering a product that is proprietary, you might be facing stiff competition from not only other merchants like yourself, but also from others selling on Amazon. An inevitable consequence of this is a price war and low margins to work with. As a result, Ecommerce is…
Read More