How Weak Leadership Impacts Customer Loyalty

Customer experience is foundational to the success of your organization. As a customer experience expert, and as a customer myself, I have seen my fair share of customer experiences ranging from exceptional to downright disturbing. Check out Sometimes Truth is Stranger than Fiction and Is Your Customer Focused Language Important? for more about interesting customer service experiences. One thing that…

Read More

6 Ways for Global Freelancers to Save Money

Working as a freelancer comes with its share of benefits – you get to decide your own work hours, you can work from anywhere, and you don’t have to worry about what to wear or commuting to and from the office. However, inconsistent income requires that you save money for the rainy days to come,…

Read More

7 Easy Ways to Market Your Business Today

If you run marketing for a small business, you should be doing some, if not all of these things… Every day I see it… a small business struggling. The biggest problem these days… Marketing… It’s the number one question business owners ask… How to market your business?  There are a million different ways to market your…

Read More

Considering Opening a Retail Franchise? Here’s What You Need to Know

While it is true that online shopping has experienced significant growth in recent years, retail shopping in brick and mortar stores remains healthy and by far America’s preferred way to shop. According to “The State of Retail, 2017,” a report produced by TimeTrade.com, consumers still believe there is no substitute for the kind of service…

Read More

How Can the New LinkedIn Help Your Small Business?

When LinkedIn first came out most people were reluctant to join. It was just seen as an online resume – something else you have to update every time you gain new work experience. More people joined after a while, but they still only logged on once or twice a year to update their resumes and…

Read More

Prospecting: How Much Pre-Call Research?

How much pre-call research do you need to do to be effective in your prospecting? Frankly, it’s a really loaded question, with answers all over the place. Some argue you need to research deeply, learning as much as you can about the company and the individual as possible, becoming well informed about them and their…

Read More

Research Credit Can Offset Payroll Taxes for Small Businesses

Does your small business engage in qualified research activities? If so, you may be eligible for a research tax credit that you can use to offset your federal payroll tax bill. This relatively new privilege allows the research credit to benefit small businesses that may not generate enough taxable income to use the credit to…

Read More

One Thing

In the wake of what we’ve been talking about over the last couple weeks, I’ve received a lot of emails asking about this idea of how to define who your organization is, who you best serve and what you do for them. Ironically, this all boils down to doing less, to focusing on just one…

Read More

7 Ways Small eTailers Can Expand Their Reach Now

Building an ecommerce brand takes time. But in order to become bigger and better, you need to constantly generate revenues. For that to happen, you need to get the word out that you are selling something that is worthy of people’s money. So, how does a small online store like you make itself visible to…

Read More