The Faces of Our Customers

Recently, I’ve been trying something new when I meet with clients. I ask, “When was the last time you visited your customers–in a non sales situation? When did you actually see what they do, how they use your solutions? What have you done to get to know them better? Unfortunately, the responses aren’t surprising. Many…

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Everything You Need to Know About Financing a Rental Property

For the longest time, real estate has been an ideal choice for many investors in the U.S., whether for personal or business investment. When you own investment property you enjoy many benefits. There is immediate cash flow in the form of rental income every month, it provides an excellent hedge against inflation, and offers long-term…

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Why the First $1,000 is the Hardest

You’re not getting paid what you’re worth. You feel under-appreciated, and no one takes you seriously. Your income comes in fits and starts, if at all… and it never adds up to enough. Here you are, trying to get your business off the ground, and it’s such a struggle that you’re almost tempted to throw…

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Overcoming “Wantrepreneurship”: How to Successfully Pursue Your Passion

Entrepreneurship used to be great. It used to be something that select people could pull off, but today, that’s different. Over the years, entrepreneurs have achieved some kind of “rock star” status, attracting “wantrepreneurs” by the truckload. These are the people that just seem to care about flashy cars, fancy offices and social media accounts…

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Top 5 Analytics Add-Ons for Google Chrome

Do you work in digital marketing and use Google Chrome? There’s probably a good chance that you do. Let’s break down why: Despite the rise of mobile device usage, desktop still accounts for 43% of all online sessions As of May 2017, an estimated 59% of all desktop usersuse Google Chrome If we look at digital analysts…

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5 Cybersecurity Tips for CPAs

Every day, CPAs handle documents populated with their clients’ most sensitive personal details. Names; addresses; Social Security Numbers; bank or savings account details; credit card numbers; tax information. These details and others are there on the paperwork that CPAs work with and store in their files. In the wrong hands, any of this information could…

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Using Display Advertising to Grow Your Online Brand

Display advertising was a booming business during the early days of the Internet. It has since waned in popularity as Internet users succumbed to banner blindness. Few marketers use display advertising as a form of performance marketing anymore. However, it still has a valuable role in branding. If you are trying to create a branding…

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