You Are What You Measure

Back in the good old days, measuring your business outcomes and the impact of marketing on those outcomes was a challenge and at best, imprecise. Today, we have the opposite problem. Thanks to the web, Google Analytics, cookies, and other tools – we can measure everything. Unique visits, time on site, clicks, and so much more.…

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Getting Your Finances in Order for Year-End

To run a successful business, getting your finances organized is absolutely essential, not least when preparing for year-end. By keeping track of your profits and losses, you’ll be able to meet your legal responsibilities and ensure every required statement is in the right place. But, unless you’re clued up about accounting systems and tax forms,…

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The Faces of Our Customers

Recently, I’ve been trying something new when I meet with clients. I ask, “When was the last time you visited your customers–in a non sales situation? When did you actually see what they do, how they use your solutions? What have you done to get to know them better? Unfortunately, the responses aren’t surprising. Many…

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Everything You Need to Know About Financing a Rental Property

For the longest time, real estate has been an ideal choice for many investors in the U.S., whether for personal or business investment. When you own investment property you enjoy many benefits. There is immediate cash flow in the form of rental income every month, it provides an excellent hedge against inflation, and offers long-term…

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Why the First $1,000 is the Hardest

You’re not getting paid what you’re worth. You feel under-appreciated, and no one takes you seriously. Your income comes in fits and starts, if at all… and it never adds up to enough. Here you are, trying to get your business off the ground, and it’s such a struggle that you’re almost tempted to throw…

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Overcoming “Wantrepreneurship”: How to Successfully Pursue Your Passion

Entrepreneurship used to be great. It used to be something that select people could pull off, but today, that’s different. Over the years, entrepreneurs have achieved some kind of “rock star” status, attracting “wantrepreneurs” by the truckload. These are the people that just seem to care about flashy cars, fancy offices and social media accounts…

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Top 5 Analytics Add-Ons for Google Chrome

Do you work in digital marketing and use Google Chrome? There’s probably a good chance that you do. Let’s break down why: Despite the rise of mobile device usage, desktop still accounts for 43% of all online sessions As of May 2017, an estimated 59% of all desktop usersuse Google Chrome If we look at digital analysts…

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