You Are What You Measure
Back in the good old days, measuring your business outcomes and the impact of marketing on those outcomes was a challenge and at best, imprecise. Today, we have the opposite problem. Thanks to the web, Google Analytics, cookies, and other tools – we can measure everything. Unique visits, time on site, clicks, and so much more.…
Read MoreGetting Your Finances in Order for Year-End
To run a successful business, getting your finances organized is absolutely essential, not least when preparing for year-end. By keeping track of your profits and losses, you’ll be able to meet your legal responsibilities and ensure every required statement is in the right place. But, unless you’re clued up about accounting systems and tax forms,…
Read MoreThe Faces of Our Customers
Recently, I’ve been trying something new when I meet with clients. I ask, “When was the last time you visited your customers–in a non sales situation? When did you actually see what they do, how they use your solutions? What have you done to get to know them better? Unfortunately, the responses aren’t surprising. Many…
Read MoreWhat Can Social Media Do for Your Business? Your Top Questions Answered
Not so long ago, the majority of adults thought that social media was a fad, a trend that would pass, something only the kids really got the hang of, and something that wasn’t particularly useful except for gossip or wasting time avoiding true, real, live social contact. How many of these adults have been proven…
Read More2017 Might Be Last Chance to Claim a Tax Credit by Hiring a Veteran
With Veterans Day on November 11th, it’s an especially good time to think about the sacrifices veterans have made for us and how we can support them. One way businesses can support veterans is to hire them. The Work Opportunity tax credit (WOTC) can help businesses do just that, but it may not be available…
Read MoreEverything You Need to Know About Financing a Rental Property
For the longest time, real estate has been an ideal choice for many investors in the U.S., whether for personal or business investment. When you own investment property you enjoy many benefits. There is immediate cash flow in the form of rental income every month, it provides an excellent hedge against inflation, and offers long-term…
Read More3 Ways to Spread the Word About Your Local Business Before the Holidays
Christmas and seasonal holidays are fast approaching and businesses everywhere are gearing up for their festive marketing campaigns. As larger companies imprint their mark on the season, small businesses may be wondering how they can get their own voice across at one of the most hectic times of year. If you’re looking to spread the…
Read MoreWhy the First $1,000 is the Hardest
You’re not getting paid what you’re worth. You feel under-appreciated, and no one takes you seriously. Your income comes in fits and starts, if at all… and it never adds up to enough. Here you are, trying to get your business off the ground, and it’s such a struggle that you’re almost tempted to throw…
Read MoreOvercoming “Wantrepreneurship”: How to Successfully Pursue Your Passion
Entrepreneurship used to be great. It used to be something that select people could pull off, but today, that’s different. Over the years, entrepreneurs have achieved some kind of “rock star” status, attracting “wantrepreneurs” by the truckload. These are the people that just seem to care about flashy cars, fancy offices and social media accounts…
Read MoreTop 5 Analytics Add-Ons for Google Chrome
Do you work in digital marketing and use Google Chrome? There’s probably a good chance that you do. Let’s break down why: Despite the rise of mobile device usage, desktop still accounts for 43% of all online sessions As of May 2017, an estimated 59% of all desktop usersuse Google Chrome If we look at digital analysts…
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