How to Save a Relationship with a Customer When Things Go South

Sometimes, being an entrepreneur isn’t all it’s cracked up to be. When I left my 9-5 job, it was to pursue the ultimate freedom of self-management. I became the boss, and that meant the power was all mine, right? Not exactly. As we all figured out —particularly those of us in the service industry and…

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An Alternative to High Pressure Selling

We’ve all been subjected to high pressure selling tactics. We see various forms of these high pressure or manipulative tactics, whether it’s the high pressure sales person focused on pitching products, the sales person that keeps moving the focus back to them and what they want to achieve, incentives to “buy now,” whether they are offered…

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It’s Time for a New Way of Thinking About Business

Large corporations and conglomerates, the engines of growth and vitality in the twentieth century, have lost their edge and their image. They have proven themselves unable to innovate, and they have lost more jobs than they create. My friends who “grew up” with lifetime careers in General Motors, Exxon Mobil, or even IBM, are now…

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5 Steps to a Better SEO Strategy

Search engine optimization is exactly what it sounds like—optimizing your content and your web pages for best search engine performance. If you have a website and create content online, relying on SEO can help generate tons of traffic for your content. Now for those unfamiliar with how to best optimize your content for best SEO…

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6 Steps for Boosting Your Conversion Rate

Did you ever do fundraisers as a child? Maybe it was for your football or softball team or maybe for a class trip you were going on. Either way – most of us are familiar with the various fundraisers children usually do, such as going door to door selling chocolate bars or selling tin cans…

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Is Your Value Depreciating Unchecked?

With very few exceptions, business owners include a depreciation schedule when they file their taxes. We become very familiar with these forms. They are black-and-white evidence of the relentless loss of value. Brian Tracy he points out that there is perhaps an even more important item that continually loses value that never shows up (at…

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5 Ways Courageous Leadership Evokes Action and Engagement

Courageous leaders set the tone for organizational performance. When leaders establish themselves as a strong and courageous personality they set the tone for the rest of the company and shape the overall culture. Dithering about decisions or not being willing to make the difficult decisions causes employees to question your leadership skills and impacts your…

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You Are What You Measure

Back in the good old days, measuring your business outcomes and the impact of marketing on those outcomes was a challenge and at best, imprecise. Today, we have the opposite problem. Thanks to the web, Google Analytics, cookies, and other tools – we can measure everything. Unique visits, time on site, clicks, and so much more.…

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Getting Your Finances in Order for Year-End

To run a successful business, getting your finances organized is absolutely essential, not least when preparing for year-end. By keeping track of your profits and losses, you’ll be able to meet your legal responsibilities and ensure every required statement is in the right place. But, unless you’re clued up about accounting systems and tax forms,…

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