Overview: The Gig Economy Worker’s Guide to Stability
While the link between the gig economy and the future of work is becoming stronger, the former is still in its infancy. Organizations and individual workers who have jumped onboard are likely to encounter growing pains. Those who continue to ignore it are keeping themselves from the opportunities arising in their respective industries. But both…
Read MoreHow to Increase Profits by Pricing Your Product Right
The most experienced entrepreneurs know that price is the dominant factor driving profit. While profits can be increased via a number of ways, raising prices is the simplest method that yields the biggest result. A mere 1 percent change in price can generate double digits change in net profit percentages. In a study published by…
Read More8 Steps to Build Winning Self-Confidence in Business
In my years of mentoring entrepreneurs, a problem I have seen too often is low self-esteem, and over-compensating through arrogance and ego. These entrepreneurs find it hard to respect customers or team members, and their ventures usually fail. As a team member, low self-esteem leads to low confidence, poor productivity, and no job satisfaction. Fortunately,…
Read More4 Expansion Options to Achieve Success for Finance SMEs
The financial industry can be highly competitive almost everywhere in the world, but for SMEs that are successful and experience good growth there are plenty of opportunities to expand even more. However, it is important that you expand in the most appropriate way, depending on where your business is based, the economy at the time…
Read MoreWe Claim to Be Data-Driven, Yet We Ignore the Data
Recently, I heard someone say, “We claim to be data driven, yet we ignore the data.” Nothing could be more true of much of what I see in the practice of sales and marketing. We are surrounded by data about what drives sales and marketing effectiveness. Hundreds of market research reports, done by thoughtful researchers…
Read MoreSmall Businesses Run the US Economy
Small Business Saturday took place on this past Saturday, November 25, and similar to previous years, it was a banner day for the 29.6 million small businesses operating in the U.S. Originated in 2010 by American Express, Small Business Saturday is an effort to support local economies by shining a spotlight on the small businesses that comprise…
Read MoreWhat Should Small Businesses Know About Cybersecurity in 2018?
As 2017 comes to a close, cybersecurity professionals are looking at the year ahead, and predicting how the industry will change in 2018 and beyond. Inc.com’s Joseph Steinberg recently spoke with Steve Morgan, Founder and Editor-in-Chief of Cybersecurity Ventures, and released his own cybersecurity predictions for 2018 based on the firm’s research. Here are key…
Read More5 Reliable Tips to Help Create High Quality Content
With search engines being refined to favor ranking websites that deliver authoritative and meaningful information to users, it’s more important than ever to serve page content that meets these criteria. While ideally every website should be designed with quality in mind, it’s now not only ethical but absolutely necessary to provide this quality if a…
Read MoreA Good Mobile Marketing Plan Can Have a Huge Impact on Sales This Holiday Season
Mobile marketing, which drives mobile commerce, comes into its own during the holiday season. The number of app installs and sales sees a massive spike during the months of November and December. With mobiles and tablets to use for making purchases, people no longer need to stand in line all night long and make a…
Read More3 Books That May Change How You See the World
In a world of instant gratification and get quick rich schemes, the activities that are worth doing are often forgotten or ignored. They are simple things like habits that produce change and results. The reality is that you may not notice because transformation creeps up on you. You practice or perform your routine one day…
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