Exceed ROI Expectations with Highly Effective Local PPC

If you’ve had a hard time figuring out the best local ad campaign approach or find it especially challenging to comprehend why local paid per click (PPC) measures have failed to provide the anticipated return on investment, you aren’t alone. The truth is many startups spend too much time focusing on the national market and…

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Stop Reading (Just) Sales Books!

Reading is important to our professional development and growth (not to mention the scientific evidence of how it improves our cognitive capabilities). Far too few business and sales professional actively read as part of their personal and professional growth. (Perhaps, that’s part of the reason we consistently see the stunningly poor data on results.) Every…

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How to Avoid Closing the Door on Chance

Inherently, we entrepreneurs are an optimistic bunch. We paint visions of success in our minds and we set exuberant goals to get there. Sometimes things go wrong and we write them off as bad luck. But how many times do we stop to wonder whether or not we could’ve changed the course of events? Are You…

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Why Taking Risk is the Ultimate New Venture Advantage

Outside of dreams, there is no real business opportunity without risk. Serious entrepreneurs know that, but too many “wannabes” still fall for that elusive get-rich-quick scheme with no risk. As an active angel investor, I still hear entrepreneurs asserting large opportunities with minimal risk and no competition. My conclusion either way is that they have…

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5 Ways You Didn’t Realize Your Company Can Use Cryptocurrencies

With cryptocurrencies like bitcoin making headlines recently due to a rapid increase in dollar value, it’s important for small businesses to realize there’s more to this phenomenon than accepting it as a form of payment. While that’s certainly an important aspect of cryptocurrency for companies to consider, it only represents the tip of the iceberg.…

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The Big Trends Shaping the Factory of the Future

Technical innovation is reshaping traditional industries—take BIM’s (Building Information Modeling) impact on construction planning and smart devices in the energy sector. Manufacturing has experienced its own transformation, but the factory itself hasn’t fundamentally changed since Ford’s Model T production line in the 1920s. While machinery has drastically changed since then, the factory itself hasn’t quite…

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The Growth Dilemma

Adapted from the upcoming book The Growth Dilemma: Determining Your Entrepreneurial Type to Find Your Financing Comfort Zone. If you ask me to describe the primary tension that has kept me awake over the past eight years as I have built my company, it is whether I am investing fast enough to ensure the best…

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