Exceed ROI Expectations with Highly Effective Local PPC
If you’ve had a hard time figuring out the best local ad campaign approach or find it especially challenging to comprehend why local paid per click (PPC) measures have failed to provide the anticipated return on investment, you aren’t alone. The truth is many startups spend too much time focusing on the national market and…
Read MoreStop Reading (Just) Sales Books!
Reading is important to our professional development and growth (not to mention the scientific evidence of how it improves our cognitive capabilities). Far too few business and sales professional actively read as part of their personal and professional growth. (Perhaps, that’s part of the reason we consistently see the stunningly poor data on results.) Every…
Read MoreHow to Avoid Closing the Door on Chance
Inherently, we entrepreneurs are an optimistic bunch. We paint visions of success in our minds and we set exuberant goals to get there. Sometimes things go wrong and we write them off as bad luck. But how many times do we stop to wonder whether or not we could’ve changed the course of events? Are You…
Read MoreWhy Taking Risk is the Ultimate New Venture Advantage
Outside of dreams, there is no real business opportunity without risk. Serious entrepreneurs know that, but too many “wannabes” still fall for that elusive get-rich-quick scheme with no risk. As an active angel investor, I still hear entrepreneurs asserting large opportunities with minimal risk and no competition. My conclusion either way is that they have…
Read More5 Ways You Didn’t Realize Your Company Can Use Cryptocurrencies
With cryptocurrencies like bitcoin making headlines recently due to a rapid increase in dollar value, it’s important for small businesses to realize there’s more to this phenomenon than accepting it as a form of payment. While that’s certainly an important aspect of cryptocurrency for companies to consider, it only represents the tip of the iceberg.…
Read More3 Basic Recipes to Improve Your Restaurant Without Breaking the Bank
Running a restaurant business is by no means an easy task. The food and beverage industry is not only rife with heavy competition, but requires a substantial investment of both time and money as well. For a dining establishment to survive, setting yourself apart in the market is only half the battle. In order to…
Read More11 Digital Marketing Predictions You Should Ignore for 2018
This time of year, our inboxes are flooded with many prediction posts for the coming year. My inbox is certainly no exception. In fact, you may have even seen my predictions post just a few weeks ago. This year there seems to be many more than usual. After reading more than a dozen of them I’ve…
Read MorePoint-to-Point Cabling vs. Structured Cabling: Choosing the Right System for Your Business
While choosing a data cabling system for your business, you’ll encounter two options: point-to-point cabling or structured cabling. Because cabling plays an integral part in any IT environment, it’s important to select the right system, so your data needs are met in a sustainable and reliable way. Keep reading to discover which cabling system is best for…
Read MoreThe Big Trends Shaping the Factory of the Future
Technical innovation is reshaping traditional industries—take BIM’s (Building Information Modeling) impact on construction planning and smart devices in the energy sector. Manufacturing has experienced its own transformation, but the factory itself hasn’t fundamentally changed since Ford’s Model T production line in the 1920s. While machinery has drastically changed since then, the factory itself hasn’t quite…
Read MoreThe Growth Dilemma
Adapted from the upcoming book The Growth Dilemma: Determining Your Entrepreneurial Type to Find Your Financing Comfort Zone. If you ask me to describe the primary tension that has kept me awake over the past eight years as I have built my company, it is whether I am investing fast enough to ensure the best…
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