8 Change Leadership Strategies for Sustainable Results
Most change initiatives fail. This is a fact that too few leaders truly understand. Change is never easy. People are resistant to it and people will not just change because you tell them to. All it takes is one leader who wants to make their mark on a company to leave a sour taste, and…
Read MoreWhy the Old Marketing Funnel is Broken
The good old fashioned marketing funnel doesn’t have the relevance it used to. I can’t remember the last time that I saw an advertisement on TV or in a newspaper and then went into a store solely based off that ad and made a purchase. Today there are dozens of channels. The traditional linear funnel is now…
Read More5 Tips to Effectively Sell Your Services Online
In today’s digital era, technology is continuing to evolve rapidly and play an even greater role in our everyday lives. In response, companies across industries are transitioning their operations and services online. For the growing number of independent and gig workers, leveraging online capabilities is crucial for finding strong customer bases and ultimately achieving success.…
Read MoreHow to Handle Taxes on Bonus Wages Like a Payroll Expert
This blog post is written for American businesses. Click here for How the Bonus Tax Method Works in Canada. Supplemental wages are the wage payments you pay an employee outside of their regular wages. If you give your employee a bonus, it is considered a supplemental wage. Supplemental wages, like bonuses, have additional tax requirements that you need…
Read MoreHow to Be a Good Leader in the Digital Age
Leadership, like everything else in the modern age, just ain’t what it used to be. Everything is “digital” nowadays, but what that means goes beyond the singular devices and processes that we refer to as “digital.” Sure, apps, the cloud, 3D printers, smart TVs — these things are all digital innovations. However, as Wharton University’s…
Read MoreWhat to Expect with Your Taxes in 2018
Now that sweeping new tax legislation has been enacted by Congress and signed into law by the President, tax experts are taking a closer look at just what the Tax Cuts and Jobs Act means for businesses and individual taxpayers across the U.S. Here are a few changes you might expect to see with respect…
Read MoreAmazing Brand Experiences Start at the First Touchpoint
I’ll bet you’re familiar with this cliché: You only have one chance to make a good first impression. Yet, so many businesses and organizations fail at this. Take my recent experience at a 4-star (TripAdvisor rating) resort that definitely needs improvement. See if you’d react the same way I did… After a 5 to 6-hour…
Read MoreWhat is a Credit Inquiry and Why is it Important?
There are a lot of factors that go into determining your credit score. While you’re likely aware that being tardy in repayments or declaring bankruptcy are the kinds of things that can damage your credit score, are you aware of the impact that a credit inquiry can have on your score? Below we’ll take a…
Read MoreThe End of Net Neutrality is Business as Usual for Internet and Digital Marketers
Net neutrality never existed, and likely never will. And the only people in a position to level the playing field are digital marketers. By now you’ve likely heard that Net Neutrality—the Obama-era regulations governing ISP speed lanes and content prioritization—has been struck down by the FCC. And thus the heavens did rain down upon the…
Read MoreTurn Your Receivables into Cash Quicker Using Telecom Factoring
There’s no denying that maintaining a small or even a medium-sized business can be tough in this day and age. The telecommunications sector often receives the brunt of it, because the face of the industry evolves quickly, which means that many startup companies are often left in the dust. It’s unfortunate because those companies had…
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