Local SEO and SEO Are Not the Same
Local SEO and SEO are not the same This is the only local SEO guide that you will need to crack the local SEO code. It’s not a demanding thing to do. Just check all the boxes in this checklist and you will see the positive difference it makes to your business. Local SEO targets…
Read MoreDoes It Matter Where You Store Your Data? You Bet It Does!
Unless you live out in the wilderness, completely cut off from modern society, your personal data has probably been compromised at some point. Most only become aware of this fact when a huge data breach like the one Equifax experienced in 2017 comes to light. That breach compromised the sensitive information of 145 million Americans…
Read More5 Best Franchise Investments for Millennials
When someone says “franchisee,” the image that comes to mind is usually a middle-aged man or woman. But over the past decade, there’s been a dramatic shift in the industry. As a result, a new generation of business leaders is emerging. These leaders are our twenty-somethings, otherwise known as the millennial generation. Millennials have grown…
Read MoreCSAT vs CES: Does It Matter?
Many commercial businesses that provide after-sale services seek ways to improve customer loyalty through their customer service organizations. In addition, companies want to utilize their resources as productively as possible. Since there are many dimensions to customer service, companies want to understand how best to utilize limited resources. The basic premise that most companies rely…
Read MoreA Marketing Budget Example That Covers All Bases and Ensures ROI
As you put together your overall marketing strategy, a couple of crucial questions might arise. Namely, what are you going to spend money on? And why? The answers can seem fuzzy, especially when you want measurable (and great) results…but that’s where a marketing budget example comes in. Here, we’ll share some essential considerations up-front, along…
Read MoreIs Your Mobile Website Fast Enough for Google?
Google has recently announced that a new speed ranking algorithm for mobile searches will be introduced in July 2018. This change will mean that the loading time of mobile website pages will become a ranking factor in mobile searches. Within the world of SEO, any change to the Google algorithm causes a certain amount of panic…
Read More8 Best Email Trackers Worth Using
Have you ever wanted to know if someone read your email? As creepy as it sounds, these email tracking tools actually exist. Whether you are emailing for business or your job, email tracking is an excellent tool that can give you great insight into an important part of your business. Some of the best email…
Read MoreMost Surprising Hidden Costs of Opening a Business
If you’ve ever started a business, you know it involves some clear-cut costs. Office space or storefront rentals, equipment, initial inventory, license fees, legal advice – all of these are initial expenses you might expect to pay just to get up and running. There are a number of less obvious expenditures, however, that might surprise…
Read MoreWant to Change the World Through Innovation in Engineering? Use a Proven System
As someone who has worked in Silicon Valley for 20-plus years, you might expect me to tout the computer as the greatest engineering innovation of all time. But even after decades working in the cradle of one of the most significant inventions in history, I still often jump back several centuries when asked what I…
Read MoreThe ABCs of Effective Local Advertising
Despite the ever-increasing digitization and globalization of commerce, many small businesses continue to function in a brick and mortar setting servicing a relatively small region. Whether it’s restaurants, repair shops, lawyers, or masons, these local business entities will still see the benefits of traditional local advertising techniques. Therefore, small companies with a centralized customer/client base…
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