10 Business Plan Myths That Hurt Your Business
The need for good business planning is as strong as ever, and the potential benefits are as important as ever. Every business owner ought to have a business plan. But the best strategies for business planning are different than they used to be. And these 10 pervasive business plan myths get in the way, much…
Read MoreHow to Audit Your Client’s Website for SEO
As an SEO consultant, it is your responsibility to grow your client’s website rankings for their targeted keywords on Google. To accomplish this however, you will need to know where your client stands today in terms of the various ranking factors and where they should ideally be seen. This process is known as SEO auditing…
Read More5 Marketing Automation Tools That Make Your Job Easier
Digital marketing can be a stressful job and quite the headache. There are just so many digital channels to keep up with, user metrics to analyze and hundreds of emails to send out. This is why many marketers look to marketing automation tools to simplify their daily tasks and maximize their marketing efforts. But how…
Read More5 Lessons for Climbing the Life Science Ladder
The life science industry is as large as it is varied: encompassing fields such as pharmaceutical, biomedical technologies, biomedical devices, biotechnology and more and, as such, there are a number of roles and business opportunities you might want to explore. For example, you might want to make a name for yourself as a medical imaging…
Read More4 Ways to Motivate Employee Success
The margin of difference between being a good business owner and a great business owner is often very slim. As a result, crossing that threshold tends to be fairly simple. One excellent step you can take is to improve the dynamic between you, the employer, and your crew of valued employees. Motivating your team to succeed and…
Read MoreHow to Prepare for Tax Season in the Current Climate
The new Tax Cuts and Jobs Act has substantially reformed the tax code moving forward. Because it was made effective immediately, the new law has businesses and individual taxpayers scrambling to understand all the law’s implications. The IRS has now provided guidance that should resolve most of the questions taxpayers have and give businesses the information they need to…
Read MoreHow to File Taxes as a Self-Employed Sole Proprietor
The most common form of small business ownership, a sole proprietor (sole proprietorship if you’re being formal) is an “unincorporated business” where the owner literally owns the entire business. As such, for tax reasons, the business and its owner are considered the same tax entity. Being self-employed literally means working for yourself, which is often the…
Read More“Active Listening” is Not a Technique
Catching up on my reading, I ran across an article on Active Listening. It was focused on sales people and the author made the statement, “Active listening makes them feel like they are being heard…” I’m sure that’s not what the author intended to communicate, but it got me thinking about many other things I hear and…
Read MoreThe Best Use of Your Time
Now that we are a month into 2018, are you still looking for ways you can kick-start your business successes, sales and marketing wins? One of the best ways is by really being intentional about where you spend your time. I truly believe in Jim Rohn’s “you are the average of the five people you spend…
Read MoreThe 10 Laws of Content Marketing Mastery
Content marketing is just two words. But it has evolved to become a complex intersection and eco-system of art and science. For many of us it is a confusing mess of multiple media, platforms and disciplines fighting for our attention. We need to distill the clutter and noise of shiny new ideas and distractions into…
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