Can You Balance These Two Opposing Requirements for Business Success?
Are you a fan of the KISS – keep it simple, stupid – approach to life and business? I love it when situations, challenges, or problems can be boiled down to the proverbial brass tacks and as I was recently reading an article written by AP and USA Today small business writer, Rhonda Abrams, I think she…
Read MoreAccounting: What Kind of Bean Counter Do You Need?
Accountants are trained, certified and usually quite experienced in financial analysis, both creating and reviewing data. Bookkeepers are often trained on the job although sometimes more formally and handle the physical work of accounting for the transactions. To expect a bookkeeper to provide analytical planning is to ask for something they often cannot provide, except…
Read More5 Things to Do When Marketing to Baby Boomers
I’m a Baby Boomer, part of the generation born between 1946 – 1964. At 75.4 million strong, we make up 40% of the U.S. consumer population and half of consumer spending, according to AARP. Although this generation has taken a hit by the Great Recession, it’s still considered wealthy and expected to inherit $8.4 trillion by 2030! We…
Read MoreThese 4 Marketing Strategies Significantly Accelerated My Business Growth
The critical decision of whether or not to save or abandon my business came just a few years ago. I had just opened a travel agency in Colombia, with the hopes of exploring its ever expanding tourism market. What I hadn’t expected, however, was the number of other agencies already established in the country, and…
Read MoreSurviving in the Multi-Device Era: How to Make Your Website Responsive
It’s 2018, and websites are more affordable than ever; in fact, 28% of small businesses spend less than $500 to build one! According to a recent Clutch.co survey, however, only 64% of SMBs do have websites—and 81% of those are mobile-friendly. It’s a huge leap from 2016 when just a small fraction of corporate websites…
Read MoreBusinesses with a Higher Purpose Also Increase Profit
Many entrepreneurs still don’t understand that building a business culture today of doing good, like helping people (society) and planet (sustainability), is also a key to maximizing profit. Employees and customers alike are looking for meaning, not simply employment and commodity prices. Every company needs this focus to attract the best minds and loyalty in…
Read More3 Strategies for Bootstrapping from the Beginning
While choosing to forego outside investment can leave your business more susceptible to the ups and downs of the market, it can also be exhilarating to be in complete control of your professional destiny. Your ascent into the upper ranks of your industry may be slower than if you were bolstered by outside funds, but…
Read MoreTop Digital Marketing KPIs Your Business Needs for Higher Profits
In business, you won’t get very far without key performance indicators (in short, KPIs) to monitor your success. They help you see the big picture, evaluate your strategy and plan for the growth of your business. Measuring KPIs in digital marketing is essential when it comes to bringing in a positive return on investment. Why’s…
Read MoreWhat Does the Facebook Algorithm Change Mean for Your Small Business?
Facebook’s new algorithm will make life harder for many small businesses On January 11th, Facebook announced a change to its news feed algorithm. Over the next few months, the algorithm will come into force. The new algorithm aims to promote content from family, friends, and groups and cut down on messaging from brands. The implications…
Read MoreTemplate Websites vs. Custom Web Design: An Unbiased Comparison
When your company is on the market for a new website, one of the first things you’ll have to decide is whether or not to build a custom site, or use a premade template. Both choices rely on a CMS (Content Management System) to get the job done. Companies like WordPress, Squarespace, Wix, and Joomla…
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