Lessons Learned from a Breakthrough CEO
Disruptors are the innovators of the market. The ones who bring change and stand out from competitors in their respective industry. No matter the industry, there will always be challenges in developing a brand that can sustain growth and competition. So how does one stand out in an already saturated market? Disruptor and CEO Tom…
Read MoreContent Marketing 101: All You Need to Know to Grow Your Business
It was a paperback book that someone I trusted and respected had recommended. Its title was good but not great. The headline wasn’t so compelling that it would stop you in your tracks. But something about it made me want to start reading and open the cover. Most of it was read in coffee shops near…
Read More5 Minute Local SEO Strategies
SEO is often regarded as a mysterious dark art. Constantly evolving it can be confusing if not downright off-putting to your average small business owner. Local SEO has many similarities to traditional SEO, but thanks to the fact that you are competing in your local area, not against the world, it’s often possible to achieve results far…
Read MoreWhat GDPR Means for Your Data Protection Compliance
The European Union’s General Data Protection Regulation, or GDPR, will change area of business from cybersecurity, human resource and market to technology. The law is such as game changer that 92 percent of U.S. companies consider making GDPR compliance at the top of their to-do list, according to a PWC survey. With the GDPR becoming…
Read MoreSocial Media Marketing: DIY vs. Hiring a Social Media Company
Social media marketing has become an essential part of growing a business in today’s technologically adept world. There are so many people on social media these days, it makes a lot of sense to take your business directly to their feeds. You have a huge opportunity to take your brand to the next level by…
Read MoreMobile Advertising Trends: The Rise of Video
Over the last few years, everyone in advertising is talking about the rise of mobile and how desktop is becoming less and less dominant. That fact still holds true, but there is another piece. Video in particular is on the rise, specifically on mobile. Facebook and Google are at the forefront of this with both of their platforms.…
Read MoreShrinking Content Budgets Drive the Need for Content Intelligence
We’re beginning to see some poignant trends in our industry. It seems brands are reducing their content marketing budgets. As a percentage of overall marketing spend, content marketing has gone from being 29% of overall B2B marketing budgets down to 26%. For B2C, it’s dropped from 32% of overall marketing budgets down to 22%. Don’t let the percentages…
Read More5 Simple Steps for Becoming a Healthier Entrepreneur
Following your dreams, branching out and starting your own business is one of the most rewarding experiences a person can experience. That being said, the busy and stressful lifestyle of modern-day entrepreneurs doesn’t leave much room for cultivating healthy lifestyle habits. Here is how you can improve your lifestyle and start fostering healthier habits in…
Read MoreCan You Power Your Business with Renewable Energy?
Here’s something you need to know about your next group of customers, Generation Z: they’re worried about the environment. In a 2017 study, 89% of Gen Z participants indicated that they would prefer to buy from an environmentally or socially conscious company over competitors. They’re committed to keeping our planet sustainable, and they’re willing to…
Read MoreMath Works, Always: How Do We Tilt the Numbers in Our Favor?
In sales and marketing, we at least claim to be very numbers oriented. We have metrics around everything: Click-throughs Bounces Open rates Time spent on a page MQL, SQL, SAL Daily/weekly dials Daily/weekly conversations/meetings Demos Pipeline Coverage Win Rates Average Deal/Transaction Value Sales Cycle Time Lifetime Customer Value Renewal Rates ….. I could go on.…
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