5 Things You Should Know When Starting a Business
Starting a business is not for everyone; in fact, some work a lifetime for a company and still live a happy life, while others have the mindset and skills they need in order to start their own business. If you are one of the many people who carries an entrepreneurial spirit and passion to run…
Read MoreSole Proprietor vs LLC: 7 Things You Need to Know
When you first make the decision to go into business for yourself, it’s an exciting moment. You’re probably not thinking about all the logistics and little business decisions you’ll have to make along the way. It’s a moment for celebration, not for practical planning—but very quickly, reality hits. As a business owner, you have responsibilities,…
Read MoreThe 4 Cs of Contact Center Customer Service
Recently I had to call the contact center of FootJoy regarding an order I had placed on their website for golf shoes. With a size 11 woman’s shoe, it is almost impossible to find golf shoes in local retail outlets. In the FootJoy order process, the size menu defaults to a size 5.5 and you…
Read MoreThe New Office Normal: Bringing Fido to Work
In the past when planning for a career, many people wanted to avoid being stuck in a cubicle for 8+ hours a day, 5 days a week. The lack of activity, dread of boredom and conforming to hierarchies was something workers were terrified to have in their lives. It definitely wasn’t the way they wanted…
Read More10 Killer Blog Post Ideas for Your Dental Practice
Want to be successful in today’s dental marketing world? One of the best ways to do so is to create your very own blog. Why blog, you ask? Blogs are an excellent way to give your business credibility in your niche; it’s an opportunity to provide fresh, relevant and educational content for your readers. The…
Read MoreHow Companies Can Help the Disadvantaged and Enable Diversity in the Workplace
When it comes to Americans shopping habits, Millennials are changing the game. Instead of valuing a good price above all else, like their parent’s generation, millennials want to buy from companies that share their values. Businesses big and small can attract these customers by showing good corporate citizenship and working to better the standard of…
Read More7 Keys to Success with an Employee Ownership Culture
One of the lessons I have learned over the years as a business executive, and now as a mentor to entrepreneurs, is that if you really want employees who enthusiastically take ownership of their work, you have to start treating them like owners, not renters. Owners feel they have skin in the game, and benefit…
Read More4 Keys to Successful Business Budget Management
Nothing about starting your own company is easy. Thankfully, when it’s just you and your partner, it’s fairly simple to monitor your spending and keep your budget in check. You’ll reach a point though where one person (you) clearing every expense is no longer efficient or feasible. It’s important to empower your leadership team to…
Read MoreDon’t End the Perfect Sale with Unreliable or Unsafe Delivery Methods
Internet shopping has taken the world by storm; a whole variety of products and services are now available for people all over the world to purchase at the click of a button. This is great news for retailers who can now offer their products to billions of people; digital marketing can enhance this further by…
Read More5 Smart Ways to Repurpose Content
How’d you feel if I tell you that your content is underutilized? And how’d you feel if I tell you that you can reuse existing content to its optimal capacity without much effort? Do you know unused content in B2B digital marketing is expected to be a $50 billion problem for content marketers and CMOs?…
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