SEO in 2020: Voice Search, Knowledge Graph, and More
By 2020, we will have entered an age of screen-less searches. Over the next four years, 30%-50% of our searches will be through voice and will not require a screen. – According to Garter & ComScore. That, briefly, is Google Search in 2020. Voice comes with some very distinct advantages, but will make SEO a much harder task.…
Read MoreTime, Our Scarcest Resource
We all know the single thing we cannot recover is time. Once it’s passed, we can never recover it. Most everything else, we do, we can recover from. We can change our strategy if things aren’t going right, we can find new customers if we don’t have enough deals to make our number, we can…
Read MoreNew Conversational Commerce App Increases Online Sales
Is “conversational commerce” the next big improvement in online shopping? I hope so. I’m closely following the success of the new Octane AI conversational commerce app. It was announced this week along with convincing data on significant sales increases it generated by actual users. It works with Shopify, the shopping cart platform used by half a million…
Read MoreA Checklist for Spring Cleaning Your Bookkeeping
Now that tax season is behind you, or you’ve at least filed for an extension, you might consider doing a little spring cleaning of your bookkeeping. Small measures often go a long way toward creating greater success for your business. Here’s a checklist of seven things you can do to spruce up your bookkeeping and keep…
Read MoreTV Ad Effectiveness: Reinvented for the Year 2018
To say that there are a host of factors impacting your website performance is to state the obvious, but are you currently measuring all the different factors involved? On any given day, both online and offline channels drive traffic to your site. Online traffic via paid search, social media and display are easily measured in…
Read MoreHow to Bag a Job Working with Bitcoin
Bitcoin has not just mesmerized investors but it has opened up new opportunities for job seekers, as well. As the value of Bitcoin increased to new levels last year, the job opportunities increased. According to cnbc.com, the number of Bitcoin-related jobs has increased by 82% in the last 3 months. Similarly, jobs in the field…
Read More5 Steps Businesses Should Take Now to Protect Data
As massive data breaches continue to make headlines and businesses around the globe scramble to improve their security strategies, it’s more important than ever to take data protection seriously. But where should small businesses start making changes in the vast field of data security? Get your small business up to speed with these five steps…
Read MoreSo, What If You Run Out of Money?
Money in the bank is like oil in the car. Certainly, you have many ways you are pulled every day, both tactical and strategic. But when money is the issue, your time, energy and focus are drained from other important areas of your life or business. Running out of money is not always synonymous with…
Read MoreAre You Sure That Your Customers Are Online?
I know what you’re probably thinking. It’s 2018; who isn’t online? Who isn’t connecting with friends, shopping, and reading news? Well, you’d be surprised. According to a recent Pew Research Center analysis of survey data, 11% of U.S. adults do not use the internet! If you’re marketing a business or nonprofit, you’ll want to know who these people are so you…
Read MoreYour Personal Credit Score Matters More Than You Realize to Your Business
As an entrepreneur, it is assumed that you are aware that your business credit matters. It makes a difference in applying for loans, it affects your credit score, and improves your ability to apply for credit with your vendors. But How Aware Are You? Lenders of all kinds, especially banks, will look at how your…
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