How One Innovative Company is Disrupting the Native Ads Space (And Why You Should Jump on Board)
It’s gone missing… Your engagement. Your click revenue. Your publishing business. For years publishers have relied on social networks as a means of amplifying their message and growing an audience. You’ve relied on AdSense, banners, pop-ups, and native ad widgets for click revenue. The game is changing… Your readers want the social experience for discovering…
Read More10 Leadership Blind Spots That Stunt Business Growth
We all have blind spots – things you don’t see despite your best intentions to observe the world changing around you. In business, these can quickly take you off the growth track, even as you work harder and harder. In my role as startup and small business advisor, it’s my job to help you see…
Read MoreHow to Empower Your Team to Build a Culture You’re Proud Of
By 2020, millennials will comprise of roughly 50 percent of the global workforce. Just like the emergence of any other generation, companies will have to deal with a new set of challenges and create a different working environment and culture for their talents. Today, millennials are inevitably becoming a larger influence on the future of our…
Read MoreGoing Green Doesn’t Just Help the Environment: It Helps Your Bottom Line
As the world tries to achieve a greener, healthier and more sustainable environment, doing your part will not only make you feel better about yourself but will also attract like-minded customers. In fact, many people today are ready to pay extra money to get products from an environmentally mindful company. If you operate a small…
Read More10 Common Mistakes with Startup Financial Projections
I was glad to be asked about common mistakes with financial projections. I read about 100 business plans a year for angel investment and business plan competitions. Most show unrealistic profitability. More people doing business plans should realize that most startups are unprofitable at the beginning; and that high growth correlates with losses, not profits.…
Read MoreWhat Is Google’s Mobile First Index?
Google’s mobile first index was launched in 2015 and the full roll-out started at the beginning of 2018. Now Google indexes the mobile version of websites before the desktop version. If there is no mobile version the desktop index still comes into play; that’s why it is known as the ‘Mobile First Index’. How the…
Read MoreSmall Details That Make a Big Difference for Corporate Event Attendees
Hosting a corporate event of any size is no small feat. It takes serious planning, organization, and communication to create an unforgettable event. Between coordinating and deadlines, sometimes the finer details are lost due to miscommunication or the absence of foresight. Here are some of those details you don’t want to skip: 1. Make the…
Read MoreThanks for Training Me Not to Answer My Phone!
I’ve stopped answering my phone—whether it’s my office, mobile, or home phone, I’ve stopped answering it unless: I recognize the phone number and it’s someone I know. I recognize the caller ID and it’s someone I’m willing to talk with—either someone I know or a company/person that I’m willing to talk with. If for some…
Read More5 Tips for Small Business Startups
Quick Books Community for Self-Employed is a fun place for me to hang out and to hear everyone’s stories. What a great crowd. If you’re running a small business or thinking about it, you should join the conversation. There’s no cost. Recently, I answered the questions Gina Bianchini asked the community, “What One Thing Did…
Read MoreDo This to Effectively Narrow Scope and Trim the Fat Off Your Next Development Project
Whether you’re a budding startup, a well-known enterprise, or anything in between, scope creep can be a serious problem, especially when trying to go from a napkin sketch to a working piece of software or mobile application. In any software or mobile app development project, it’s crucial to have a clearly defined scope of work…
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