How Engaged Are You in Digital?

It’s hard to imagine there is an active business today that doesn’t have some level of digital connection and engagement. But the truth is that how business leaders define engagement and the level in which they invest (time, money, staff, etc.) in that engagement is an incredibly wide range. Deloitte released a study for Connected…

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The Secret to Escaping Your Day Job

Many of us sit in our office cubicles dreaming. Escaping the 9 to 5. Telling the boss you have fired “them.” Packing your bags and not coming back. But most of us never make the step. Daring to dream is where it starts and stops. Doubt creeps in. Fear It is the human condition. Our…

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The Pros and Cons of eCommerce

It is 2018 and shopping has now become synonymous with online retail as much as with physical stores. New businesses are faced with the challenge of deciding which route they should take, and existing ones are trying to weigh up the benefits of shifting into the alternative. The brick-and-mortar store might seem like it is…

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Small Business Survey Reveals Areas to Gain a Competitive Advantage

A recent survey of 1,794 small business owners revealed expected—and unexpected—results, some of which can help you find ways to better competitively position your business in the coming months and years. The first finding that surprised me is that well over half the respondents were women: 57 percent. Only 39 percent said they were male…

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Thriving with Knowledge Commerce

Today, many small business owners are engaged in knowledge commerce, selling their expertise on a topic to students or businesses who want to learn. These “infopreneurs” are a growing class of small business owners and freelancers, that seek to teach students anything from cooking to accounting. Becoming an infopreneur isn’t easy, but here are some…

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Be a Customer Complaint Hero with These 9 Steps

Some people perceive customer complaints as a pain in the butt. I suggest they take a 180° turn on this attitude. Customer complaints are gifts! (Yes, you read that right.) Although most customers will not take the time to voice their discontent, the ones who do can give you opportunities to investigate and identify where…

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How Important is Communication in the Workplace?

Workplace communication is vital for any business to run successfully. It doesn’t matter if you’re offering a trade, you sell stock online or you’re a logistics company. Without an effective communication strategy, your business will surely fail, which is not a sign of a good leader. Here are just some of the reasons why communication…

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