Don’t Ignore These 4 Basics to Spend Your Marketing Budget the Right Way
Companies allot a budget for marketing depending on how much they are willing to pay. Big companies invest in advertising because they know they will reap enormous benefits in the end. They are also capable of paying for ads, and they are willing to spend a lot of money. But advertising is not a luxury…
Read MoreProspects Want to Hear Your Story Before They Hear Your Pitch
I’m not an independent television producer, but I would wager that right now the holy grail among TV people is to produce a show that turns into a binge-watching sensation on Netflix, Amazon, Hulu, or one of the other up-and-coming video streaming services. To me, the binge-watching phenomenon puts an exclamation mark on a recent…
Read MoreTurn Your Vacation Fund into Investment Earnings, Not Expenses
In the past, there seemed to be only a few options for vacation destinations: hotels, motels, camping, and, since 1969, timeshare properties. Sometimes, vacationers may have been fortunate to stay with relatives in Florida or “borrow” a property from family or friends on the coasts or in major cities. But the reality was that most…
Read More6 Ways to Develop Future Leaders for Your Company
There are various benefits to growing future leaders of your company from within the firm. Some of these advantages include a better understanding of the company’s culture, familiarity with the firm’s operations and the strength of the connections with other employees. Therefore, you can mine your future leaders from among the employees that you work…
Read MoreMany States Lure Business with Tax Credits and Incentives
In the current competitive economic environment, states continue to compete against each other to lure companies (and their employees) to the “right” state. Many states offer lucrative credits and incentives to do so. We assist companies with the identification, quantification and substantiation of multi-state benefits available as a result of expansion, including: Increases in company…
Read More9 Revenue Models That Can Keep Your Business Thriving
Every new business quickly realizes that revenue coming in every period on a committed basis is the Holy Grail to survival and growth. Based on traditional research, getting new customers is five to ten times harder than getting additional revenue from existing customers. Thus the subscription model (low fixed monthly payments), has become the norm for…
Read More7 Crucial Reasons You Need SMS for Network Marketing
Let’s face it, SMS marketing is a great way to reach a large audience quickly. If you’re looking to improve your reach, here’s why you should be using SMS messages for network marketing. Network marketing is all about expanding your personal and professional network and making strong connections with those people. It’s about creating success…
Read MoreThe Hidden Growth Assets That All Successful Entrepreneurs Need
“We are transitioning to a business economy where your brand is not just about bricks and buildings but bits and bytes” Today your brand is defined by its content online. And the data now measures its impact. The conversations and buzz are often hidden and “ephemeral.” Spreading into the digital corners of human consciousness. But many…
Read MoreIgnore These 5 Rules of Online Paid Advertising at Your Own Peril!
As businesses market by aiming to capture online and social media attention, there are a myriad of strategies which offer to help you attract the Internet at minimal cost. Many of these strategies such as content marketing do work at attracting clicks and attention. But despite these low-cost strategies, digital ad spending reached $209 billion…
Read MoreHow Marketers Have Responded to GDPR
Recent regulatory changes in Europe have hit a wide range of industries, but few professionals have found themselves more buffeted by sweeping reforms than marketers. Marketing professionals have taken the changes to their industry in stride, however, and have rapidly responded to changes in the market like GDPR. If you’re a marketer who’s struggling to…
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