On Differentiation
Differentiation is critical in helping customers select our solution over the alternatives. As important as it is, most sales people do a terrible job at differentiation. Ultimately, too many are unable to differentiate in meaningful ways, as a result they end up differentiating on price. Every time we win by taking pricing actions, we are…
Read MoreConversation Qualified Leads: Using Drift to Engage Prospects
Marketers feel that sales don’t care enough about existing content and simply let it go unused. Sales teams say that marketers aren’t doing enough to deliver quality leads that show signs of purchase intent. The rift between sales and marketing dates back to the earliest days of online marketing (probably earlier). It’s a vicious circle that business…
Read MoreWhat Law Should Apply to Your FDD?
When compiling the Franchise Disclosure Document (FDD), franchisors must consider closely the laws that shall apply to the franchise agreement. You want to be honest and transparent with prospective franchisees in the agreement, yet mindful and even somewhat strategic in drafting the FDD under state and federal laws. Here are a few things to keep…
Read More5 Leadership Secrets for Diffusing Tension and Managing Conflict
As a startup founder or employee, how do you mitigate tension and manage conflict when it arises? Conflict will certainly arise. The difficult person in your group can spark a roaring fight among the group members. The matrix structure or the culture of your organization may not be in line with your interests and values.…
Read More4 Building Blocks to a Successful Restaurant Startup
The restaurant business is fiercely competitive and without the proper course of action, your new restaurant could easily become just be another statistic. Some people have a rather naive idea of the restaurant business and still have a “build it and they’ll come” mentality. But times have changed and restaurants that succeed these days have…
Read MoreHow Text Messaging for Business Benefits LuLaRoe Fashion Consultants
Are you a LuLaRoe fashion consultant looking for ways to amp up your marketing game? Text message marketing is an often overlooked advertising channel. Many business owners assume that SMS messaging is difficult to do, or that other digital platforms, such as social media, are likely to be more successful. However, as a fashion consultant, your business…
Read MoreConscious Capitalism Drives Winning Businesses Today
I’ve noticed that most young entrepreneurs are more socially conscious today than ever before, which is a great trend. Unfortunately, some are so focused on this principle that they forget that every business, even nonprofits, have to practice the basic principles of capitalism (build a business model to make money) to cover their costs to do good…
Read MoreThe Ever-Evolving Landscape of Cloud-Based Communication
There is no denying we are in a transformational period of time in which telecommunication technology is constantly advancing. We are seeing advancements in IP and broadband-based services, telecommunication applications, and even in the devices used to communicate with coworkers and customers. For now, let’s take a quick look at the ever-evolving landscape of cloud-based communications…
Read MoreStaying Safe: 5 Ways Safes Can Help Bulletproof Home Business Security
Good business security is imperative, regardless of where you operate from. Keeping assets secure is vital to the continuation of a smooth operation. Without it, you risk theft of, and damage to, essential company property. There are many ways to add additional protection to your home business brand, but none are quite as tried and…
Read MoreIs Your Business Ready for the Next Tax Season?
It feels like tax season is always just around the next corner. And that’s why you should make a point, particularly if you own a business, to always have everything ready and organize so the process of taxes can go as smoothly and efficiently as possible. There are all sorts of things that you can…
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