Millennial Entrepreneurship Made Easy
Older generations like the baby boomers quickly dismiss the millennial class as lazy, narcissistic and entitled. But millennials like yourself don’t often get the credit they deserve. Not only are you part of the largest living generation in the United States, but as you and your peers are maturing into innovative leaders with a strong…
Read MorePut Your Best Facebook Forward
With over two billion monthly active users, it’s clear that Facebook is a vibrant marketplace. Whether you only serve clients who live within a couple of miles of your brick and mortar location or you can sell to anyone on the globe, Facebook is a viable advertising option that you should consider in your marketing…
Read More4 Surefire Ways to Ramp Up Your Networking Results
Getting started as a small business owner is tough enough. You’re trying to build a solid team, perfect your product, and create a marketing strategy. That doesn’t leave you with a lot of time to network. However, you absolutely need to make it a priority as a new entrepreneur. If you don’t, you’ll be missing…
Read MoreFaster is Sometimes More Valuable Than Better
This is one of those arguable insights, where both sides win. Dell is a great example of emphasis upon fast, creating a customized computer in 48 hours or less, bringing in assemblies and components just-in-time to make the assembly line. However, if Dell quality were poor and returns high, the company surely would not have…
Read More10 Best Cost Cutting Ideas for Small Businesses
There’s no point in sugaring coating this: running your own business is hard. Very hard. According to FastCompany, after the first 5 years, only about half of all small businesses in the US make it to the 6th. Small businesses are constantly squeezed by increased expenses, making controlling costs more important than ever. Below are…
Read MoreCold Calling Techniques That Really Work
My father was a great businessman, entrepreneur, successful CEO and avid reader. I’ve been fortunate enough to inherit his books, and I came across this older one recently: Cold Calling Techniques (That Really Work!) Have you ever cold called or do you now? Cold calling can be exhausting and frustrating. “I wanted to introduce you to my…
Read MoreApply These 5 Retail Interior Design Trends Now to Wow Your Customers
Retail design trends are constantly changing. E-commerce has completely altered the face of retail and consumers are demanding more from brick and mortar shops. Since consumers can sit in front of their computer or browse their smartphone from the comfort of their homes for the same products they can buy in the store, they expect…
Read MoreHow to Build a New Customer Base
Customers make an essential part of the growth of any business as they play a large role in determining how fast it can expand. If you are aiming to grow your business, the idea is to keep on growing your customer base by attracting new clientele. Finding and keeping the existing customers is just a…
Read MoreOn Differentiation
Differentiation is critical in helping customers select our solution over the alternatives. As important as it is, most sales people do a terrible job at differentiation. Ultimately, too many are unable to differentiate in meaningful ways, as a result they end up differentiating on price. Every time we win by taking pricing actions, we are…
Read MoreConversation Qualified Leads: Using Drift to Engage Prospects
Marketers feel that sales don’t care enough about existing content and simply let it go unused. Sales teams say that marketers aren’t doing enough to deliver quality leads that show signs of purchase intent. The rift between sales and marketing dates back to the earliest days of online marketing (probably earlier). It’s a vicious circle that business…
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