Using Call to Action Triggers to Drive Conversions
Recently, we reviewed some of the general best practices if you’re going to run Facebook ads. Now, I want to drill down a little deeper into one of the most critical tools you have to increase conversions—the call to action (CTA) trigger. Bottom line—if your audience does not interact with your ad, you can’t convert…
Read MoreSmall Yet Simple Ways to Show Employee Appreciation
Your employees thrive on the work hard philosophy, and consistently help your business grow and thrive. Sure, a paycheck is a way of saying thanks, but it’s a mandatory way of doing so. Perhaps you want to go out of your way to show the people who work under you that you appreciate their help.…
Read More5 Tips from Those Who Thrive Doing Multiple Startups
Knowing all too well how hard it is to start a single new business, I’ve always wondered how several well-known entrepreneurs, including Richard Branson and Elon Musk, have managed to successfully lead dozens of startups to success, and thrive on the process. These special people are called serial entrepreneurs, because they have figured out how to do it…
Read MorePutting Your Money Where Your Mouth Is: Cloud Based Communication Matters
There’s a good chance your business takes advantage of various communication modalities, such as voice and email. With cloud-based communications, these modalities can be mixed together seamlessly. More importantly, communication lag is eliminated, which enhances clearer communication. Understanding Cloud-Based Communications Cloud business communication systems are Internet-based. There are three primary components: storage, applications, and switches, all…
Read More7 Important Research Takeaways to Know for Social Media Marketing
When was the last time your smaller business or nonprofit organization reviewed its social media marketing strategy and tactics? If you answered, “never” or “not recently,” you could be wasting valuable resources on the wrong approach! Things change so rapidly. What you’ve been doing may NOT be what you should be doing now. I recently reviewed new data from…
Read MoreWhat Did the Customer Learn as a Result of Our Meeting?
Usually, after a sales call, we ask ourselves, “Did I accomplish my objectives?” (That is if you assess yourself after the sales call.) It’s a critical question, we need to be purposeful and focused in each of our meetings with the customer. At the same time, it’s self-centered—we sales people tend to be very self-centered…
Read MoreHow to Keep a Savvy Millennial Team Happy & Engaged
Opinions continue to fly about the nature of millennials. People argue over what they care about, how they view the world, and whether they’re entitled layabouts or driven idealists. In reality, of course, there are very few meaningful character generalizations to be made about them (or any other generation)—but that doesn’t mean there aren’t some major commonalities that…
Read MoreStartups: Networking is Key to Your Success
Personal relationships are important for any business owner as they provide some respite away from the company and can help you de-stress effectively. However, these relationships are limited because you are only around family members and friends that you engage with regularly. On the other hand, professional networking helps you connect with like-minded individuals on…
Read MoreHow Can Your Startup Retain Staff as You Grow? Do These 8 Things
A company is only as good as its employees, but startups have additional pressure to attract the right talent and retain it. When the budget doesn’t allow for turnover, it’s especially important to find the right people and ensure they grow with the business instead of seeking greener pastures. So what can startups do to…
Read MoreWhy Buy IT? Why Buy MINE? Why Buy NOW?
What a powerful set of three questions. These are so succinct, so well defined, so precise that everyone in sales and everyone involved in marketing must be able to answer these three questions without pause, and convincingly. Turning these into statements instead of questions provides a framework for the sales presentation from the highest levels…
Read More