7 Lead Generation Tactics Thrive on Limited Budgets
Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment…
Read MoreDrowning in Data: 4 Tips for Managing Metrics without Going Under
The problem with too much information is that you think you’re swimming when you’re drowning. A decade or two ago, one of the biggest challenges organizations faced was getting their hands on useful data in a timely fashion. Then, accessing business data on Monday morning that was current to Friday afternoon presented quite a predicament.…
Read MoreIn-House HR & Payroll vs. Outsourcing: The Key Decision
Every business owner will have to decide at a certain stage of organizational growth whether to create and maintain an in-house HR and payroll department, or to delegate these services to an outsource provider. Why is this question even important in the first place? An effective HR department ensures the hiring of employees that are…
Read MoreHow the Best Tech Companies Implement Employee Empowerment
“Empowering” employees sounds like a phony recruitment tactic. How is a business supposed to make employees feel inspired? It doesn’t seem very realistic. But at its core, employee empowerment is simply the practice of giving employees the autonomy to make decisions on matters related to their work. The concept stems from the notion that when authority and…
Read MoreSelling Your Business? Find the Emotional Buyer
This is one of my favorite insights, since I lived this one in a positive exit from my computer business. Types of business buyers expanded Most people will tell you that there are two kinds of eventual buyers for your business: financial and strategic. A financial buyer will analyze your numbers, past and forecast, to the nth degree,…
Read More6 Tips on Effective Decision Making in Business
Cognitive biases affect every decision we make. In the world of business people need to make important choices every day. These choices must be made without delay and have broad consequences. How can we make sure that our choices remain rational and objective and free from our potential cognitive biases? As it turns out, there…
Read MoreBig Data Can Yield Big Results for Small-Scale Businesses
The market for technology brings something new and useful every day. Technology brings joy not only for end users but also for businesses. Large-scale organizations use new trends of technology to improve their business operations and satisfy end users. It is a myth that only large or medium-scale businesses require technology. All sorts of businesses…
Read MoreThe “Chaotic” Buying Process
We know the importance of the marketing and sales process. It provides us a structured, disciplined approach to engaging our buyers. In theory, it should help us help the customer in navigating their buying process. Sounds good, what could be simpler: start at the beginning, go step by step through each stage, reach the end…
Read MoreHow High-Income Professionals Can Benefit from the Pass-Through Deduction
If you are a high-income professional who is excluded from the new pass-through deduction because you are in a specified service trade or business (SSTB), you may be able to use retirement plan contributions as a work-around so that you can benefit from that new 20% deduction. An SSTB generally includes the following trades or…
Read MoreYou’ve Got to Multiply
The new year is fast approaching and as you start working on your marketing plan for 2019, you’re going to need to multiply. Consider these facts. The average US adult now spends over 100 minutes a day watching digital video (eMarketer) 26% of US adults listen to at least one podcast a month (statista.com) 65%…
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