The Cost of Apathy
I live out in a newer suburb. I say “out” because bits of civilization have not reached us yet. There’s no movie theatre or Target (hopefully both are coming soon), and there’s no Panera. For my family, this almost put our location out of the running when we were ready to move. On occasion, I’ll…
Read MoreYou Were Phished: What Happens Next?
It’s safe to say a majority of email users, particularly those part of a small to medium sized business, have been targeted by phishing scams. Everyone around the world engaging in online activity is a potential target for a phishing scam. These digital cons have become so common, most of us wake up to more…
Read MoreYour Passion Can Breed Biases That Kill New Ventures
I’m sure we have all seen entrepreneurs with high levels of passion and confidence touting an idea that seems to make very little sense to us. Of course, we never see ourselves in this mode, yet we need to recognize that all humans see reality differently through a built-in set of “cognitive biases,” based on…
Read More6 Tech Trends That Are Revolutionizing Recruitment
“I am convinced that nothing we do is more important than hiring and developing people. At the end of the day, you bet on people, not on strategies.” – Lawrence Bossidy (Retired American Business Magnate & Author) It’s a fact: The majority of recruiters find it challenging to attract and hire top talent from the…
Read MoreThe Basics of Franchising: What You Need to Know
Franchising is when a franchisor grants a franchisee the rights to sell their products and/or services. The two enter an agreement that allows the franchisee to use the franchisor’s methods, operations, systems, brand name and other intellectual property to grow their business. Franchisors often provide ongoing training to support the success of the proposed business…
Read MoreUX Checklist Series: Form Design
From lead generation to online purchases, forms are everywhere. Unfortunately, nobody ever really wants to fill out a form, despite them being such a basic part of our online experience. A well-designed form helps to reduce the friction that stands between the user and what they want. On the flipside, a poorly-designed form can have serious implications…
Read MoreThe Basics of Franchising: What You Need to Know
Franchising is when a franchisor grants a franchisee the rights to sell their products and/or services. The two enter an agreement that allows the franchisee to use the franchisor’s methods, operations, systems, brand name and other intellectual property to grow their business. Franchisors often provide ongoing training to support the success of the proposed business…
Read MoreUX Checklist Series: Form Design
From lead generation to online purchases, forms are everywhere. Unfortunately, nobody ever really wants to fill out a form, despite them being such a basic part of our online experience. A well-designed form helps to reduce the friction that stands between the user and what they want. On the flipside, a poorly-designed form can have serious implications…
Read MoreHow to Build a Solid Business Process That is Poised for Growth
When your business starts to grow, you might find that some of your processes are actually hindrances. They could be repetitive; some can be made a part of just one process, while some are actually useless. It is common for start-ups to have business processes that are all over the place. It may be manageable…
Read MoreThe 8 Best Business Podcasts for Entrepreneurs
Unless you live under a rock, you know podcasts are huge right now. 51% of the U.S population has listened to a podcast, and over 60 million households report enjoying podcasts, according to Podcast Insights. Even better, podcast listeners overall are much more active on every social media channel, and they’re more likely to follow…
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