Google Changing from Search Engine to Answer Engine
I had a client call a couple weeks ago. She said, “John, I’ve watched our traffic over the last few weeks and it seems to be down.” I asked her if the calls were still coming in. She said, “Oh yes, we’re getting calls, just not as much traffic.” After we hung up, I thought…
Read More5 Common Pitfalls for Franchisees and How to Avoid Them
Buying a franchise is an exciting endeavor. After you’ve asked yourself the important questions, determined what franchise you can afford and hired a franchise attorney to assist in the process, it’s full steam ahead. However, there are a few potential bumps along the road to look out for, such as: 1. The Brick and Mortar Build-Out Assuming your franchise requires…
Read MoreGoogle Changing from Search Engine to Answer Engine
I had a client call a couple weeks ago. She said, “John, I’ve watched our traffic over the last few weeks and it seems to be down.” I asked her if the calls were still coming in. She said, “Oh yes, we’re getting calls, just not as much traffic.” After we hung up, I thought…
Read MoreThe Business of Dogs
On average, American pet parents spend almost $1,300 per year on their fur babies. In 2018 that added up to $72 billion which is more than the GDP of 39 countries combined. With our pets in the forefront of our lives, it’s no wonder business is booming—but when money is tight, how are we managing…
Read More5 Common Pitfalls for Franchisees and How to Avoid Them
Buying a franchise is an exciting endeavor. After you’ve asked yourself the important questions, determined what franchise you can afford and hired a franchise attorney to assist in the process, it’s full steam ahead. However, there are a few potential bumps along the road to look out for, such as: 1. The Brick and Mortar Build-Out Assuming your franchise requires…
Read MoreWhy Mobile Apps Are Essential for Your Small Business
Any entrepreneur focuses on three main things when starting up: building a customer base that is loyal, increasing sales, and improving business efficiency. You’re willing to work long hours as you invest your resources in the visions you harbor. You aim to achieve your dreams as you look for various ways to improve your business.…
Read MoreAre You Selling Your Experience or Your Value?
Too often, we confuse our experience with creating value. While they are linked, they are distinctly different. Our experience focuses on us–perhaps reference customers that we have worked with in the past. “We’ve worked with Google, Microsoft, Siemens, General Motors…” These are supposed to demonstrate our customer base, implying we’ve done great things with them,…
Read MoreWhy You Should Invest in a Hotel in 2019
The hotel industry can be a profitable business venture even for first-time investors! They can be a particularly attractive proposition in some specific market segments, like boutique hotels. If one of your goals for the new year is to explore potential business opportunities, now is a great time to consider the US hotel industry sector.…
Read MoreAre You Selling Your Experience or Your Value?
Too often, we confuse our experience with creating value. While they are linked, they are distinctly different. Our experience focuses on us–perhaps reference customers that we have worked with in the past. “We’ve worked with Google, Microsoft, Siemens, General Motors…” These are supposed to demonstrate our customer base, implying we’ve done great things with them,…
Read MoreRethinking Your Business Entity Choice in Light of the TCJA
The Tax Cuts and Jobs Act (TCJA) made historic changes to the federal tax code. While all types of business entities have received a significant tax break, some have fared better than others. Depending on your business, it may be to your advantage to rethink your current business structure. Keep in mind, though, that there are…
Read More