Benefits of Home-Based Franchises: Rise of the Solopreneur
There’s no longer a stigma against those who work from home. In fact, 43 percent of the United States workforce works remotely, while nearly 50 percent of small businesses are home-based and generate more than $400 billion per year. Forbes says the rise of the solopreneur means increased interest in home-based franchise opportunities. Franchising is when a franchisor grants the rights to their…
Read More10 Common Design Mistakes…and How to Avoid Them
Design work is complex business. It’s far too easy to mess up. To create high-quality products, all of the small details are crucially important. Each detail must be taken into account. It can be easy to get lost in the details and lose sight of the big picture. That’s why there are several incredibly common…
Read MorePoor Job Performance: A Checklist for Managing Low Performers
You’re faced with a challenging task. It feels like climbing Mount Everest, blindfolded. Meet Ashley—she’s an employee at B Players Inc., a classic case of underperformance. She’s neither reaching her goals nor getting the job done. Let’s be honest, with her poor performance she’s a time suck for you as a manager and a profit-killer for…
Read MoreWhy a Great Web Experience Starts with a Wireframe
A good website is the front line of a business or brand. A user-friendly design can bring new customers, up your conversion rate, and give your users an overall satisfaction in their experience with your brand. A great website starts with a good wireframe, and here’s why. What is a Wireframe? A wireframe is a…
Read More4 Classes Every New Entrepreneur Should Take
Being a successful entrepreneur takes plenty of intelligence, creativity, and daring. For some, it’s a role that they seem born to play. For others, it’s an uphill climb full of bumps and bruises, each with its own corresponding lesson in business. Either way, the one thing that’s certain is that the journey of an entrepreneur…
Read More5 Best Practices for Turning New Customers into Loyal Customers
If you asked them, most small business owners would say that they’re focused on the “lifetime value” of their customers—but that’s probably because they think they’re supposed to. Despite claiming to keep this metric top-of-mind, many owners don’t position their business to focus on how to keep their existing customers. According to Invesp, it costs…
Read More1099 Reasons to Hire Independent Contractors
Maybe not 1099 reasons. But there are good reasons to go the independent contractor route versus hiring employees. Of course, there are also compelling reasons to go the other direction on that. There’s a lot to consider when you make this choice, so let’s dive in. Independent Contractors Versus W2 Employees Before we get into…
Read MoreHow Charity Can Boost Your Local SEO
Many local businesses freely give to local charities or non-profits. They do so for many reasons: the cause is near and dear to them, an employee or family member benefits from the charity, or they simply want to be good corporate citizens. There can be a side benefit to giving to a local organization: enhanced…
Read MoreInfomercial Techniques Sell!
Did you ever watch an infomercial and by the time the show was almost over you were on the verge of ordering the product, even though when you started to watch you had absolutely no interest? The GTXpress101 can create an omelet, strawberry shortcake, pancakes, chicken cordon bleu, or stuffing (to name only a few)…
Read MoreCould You Have Created a “Dirty Cap Table”?
Oh, I know. When you started the business, you took investments from friends and family in small amounts just to get you started. Of course, that worked at the time. But… Enter the need for larger investments When you seek professional investors, whether organized angels or venture capitalists, one of the early questions you are asked…
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