Want to Launch a Successful Online Startup? Focus on These Building Blocks
Everyone wants a formula, funnel, or three-point outline for how to start, manage, and grow a successful business. And while there’s nothing wrong with a framework, the truth is that there’s nothing simple about building a successful online startup. If it were easy, everyone would be managing their own seven-figure hustle from a beachfront villa.…
Read MoreSerpstat Review: How Does This SEO Tool Stand Up?
Digital marketing teams are stuck together by the glue of their growing number of tools. From social media management to influencer marketing, SEO, and beyond, there is a tool for everything. But if you’re anything like me, every now and then you like to do an audit of your toolset… Maybe there is a better…
Read MoreWhat You Need in Small Business Time Tracking Software
Not every business is the same, so each business’s workflow can vary greatly from the next. There’s one thing we know for sure, though: Anyone can benefit from having timekeeping software. In general, it allows you to spend less time on spreadsheets and more time on the more important tasks in your day. In fact, using…
Read MoreDo This for Your Employees and See 3 Major Costs Plummet
When it comes to your business, there’s one thing you need to think about above all else: your employees. That’s never been truer than in the climate we currently live in. In 2018 it was reported that self-employment was rising in the UK—but why? Well, aside from being your own boss, it would appear that…
Read MoreHow to Turn Your One-Trick Social Ponies into SEO Workhorses
We’ve all been there, you publish a blog, post it on social, and the likes and shares start rolling in. You lie back, admiring your lofty accomplishment, like Michelangelo in the Sistine Chapel. Checking Google Analytics a few weeks later, you are shocked to find that the flow of social media traffic has slowed, and…
Read MoreText Marketing Basics: How to Create Great SMS Marketing Campaigns
Did you know in 2017 more than 15 million texts were sent every minute of every day! I’m sure that number will only climb in the next few years… This tells me one thing… texting is incredibly popular! So, if you’re a business owner or doing digital marketing, it means you need to use texting to…
Read MoreWhat You Need to Know About Buying an Existing Franchise
Purchasing an existing franchise is what’s known as a franchise resale. Many entrepreneurs are attracted to these types of sales because you can buy into the franchise for a lower price than if you were to start from scratch with the brand. Although it’s easy to get excited to inherit someone else’s good fortune, there’s…
Read MoreHow to Build a Purpose-Driven Organization
As we learned in How to Inspire Brand Loyalty with Purpose, “People want to buy from companies that stand for a purpose with which they personally identify and reflect their values and beliefs.” A recent research paper by Quartz Insights and WE entitled, Leading with Purpose in an Age Defined by It, gives us additional statistics and reasons…
Read MoreCan You Create a Great Customer Case Study?
Attention spans are growing shorter by the second Studies have shown that attention spans for engaging a reader or listener have fallen from eleven seconds to eight seconds on average. Eight seconds to reach someone in most any medium. Ouch! Growing weary of paid advertisements We have grown more than a bit weary of most…
Read MoreWhat Problem is Your Customer Really Trying to Solve?
The majority of sales people, unfortunately are just peddlers—walking, talking brochures. Needless to say, customers are finding digital sources of information much more useful than talking to those sales people. The data consistently shows customers limit contact with these types of sales people to the very end of the buying process. Some few sales people…
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