How to Market Your Franchised Business Locally
You did it! You’re a franchise business owner. And while one of the reasons you decided to franchise was to own a business with a proven system and brand recognition, including national advertising campaigns, you still have to think about marketing in your local community. Isn’t That What the Brand Fund Is For? Franchises didn’t…
Read MoreBest Tax Practices to Start Now
With 2019 going by at breakneck speed, now might be a good time to consider some new tax practices that can benefit your business both in the near and long term. Here are some best tax practices to start practicing now that will allow you to grow your enterprise and add to your business success.…
Read MoreExpert Tips for Managing Remote Teams, Part II
This article is part two of the series on managing remote teams. Please see part one here. 5. Go the extra mile with praise. As noted previously, body language doesn’t translate well over distance. Sure, video helps a lot, but it can’t capture everything, and not everyone is able or willing to use video conferencing…
Read MoreGreat Selling is Habit Forming
I’m sure you’ve experienced something that gives you a “rush.” It’s when, all of a sudden, everything just falls into place, everything is working as it should, it seems effortless. Sometimes we experience it in sports. For example, when I’m riding, I get it a groove, I’m in a paceline, my pedal stroke is perfect,…
Read MoreReinvent Your Business!
Businesses that forgot to reinvent If only newspaper publishers, book publishers, record companies, and movie producers would have had the vision to see their future as we now see it, we might have become a digital society with much less disruption and loss of jobs than we have experienced these past years—and continue to experience.…
Read MoreExpert Tips for Managing Remote Teams
In many ways, managing a remote team is like managing a team in your office. The main difference is distance. But that distance removes some aspects of in-person interactions—like body language—that help make connections and clarify intended meanings. Technology tools can help bridge these gaps, but it takes more than just tools to ensure your…
Read MoreBecome a Pet-Friendly Business
Pets have always been our best friends, but now more than ever they can also be our business partners. The power of pets in our economy is strong and taking advantage of opportunities in pet culture can help build business. In the U.S., more than two in three households has a pet. That’s nearly 393…
Read MoreWhy It Pays to Focus Your Business on a Narrow Niche
Everyone in the business world has heard of the old bestseller by Geoffrey A. Moore titled “Crossing the Chasm,” but most entrepreneurs have no idea how it relates to them. In fact, it’s all about the “focus” required to get early stage technology products across the deadly chasm from early adopters to mainstream customers. Most…
Read MoreSurprise! How to Pick Up on a Trend
One of the truths about marketing is that our work often hints at or takes advantages of cultural trends that are on the rise. I love that we get to leverage emerging shifts and mine them for the truths they contain. They’re like a little surprise waiting for us around the corner. But to do…
Read MorePros and Cons of Hiring a Web Developer
While it’s important to hire a professional website designer for your web development work, there are reasons why you should consider alternatives. Don’t get me wrong, there are also many reasons why you should get it done by a professional. It is just that there are other alternatives that you might want to consider. You…
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