The Upside to a Recession
When we talk about a recession, we don’t usually tell happy tales. We talk about struggles, cutbacks, and loss. If you were old enough to be in the workforce, own a home or business in that 2007-2010 season, you remember the challenges that we all faced, personally or professionally. But from a marketing perspective, I…
Read More11 Common Mistakes in a Startup’s First Year
Getting a company up and running is an exciting time. You likely have a strong passion for what you’re doing and a vision for where you’d like to go in the next few years. Everything is new, fresh and exciting. Unfortunately, you’re also inexperienced in running a new business and may make mistakes before you…
Read More7 Essential Considerations When Choosing a Moving Company for Business Relocation
Many factors must be taken into account when moving your business. Business relocation should be an easy and effective exercise. There are tons of long distance movers ready to move your stuff. However, getting the right company for the job is paramount. Here are some tips on how to choose a moving company. Read more…
Read MoreHow to Improve Your Small Biz Digital Marketing
Small businesses are particularly challenged when it comes to marketing. Even though 89% of small businesses invest in marketing, limited budgets and lack of specialty staff can stymie their efforts. A new study, The Manifest 2019 Small Business Digital Marketing Survey, offers valuable insight on several fronts including recommendations for improvement. I’ve taken the liberty of adding…
Read MoreSmall Business Recordkeeping 101
Maintaining business records is a must for any small business. Keeping good records ensures that your business runs smoothly and efficiently, and that you’re prepared when tax time rolls around. Many businesses have experienced crippling issues that compromise business success when they ignore basic recordkeeping practices. Here’s a primer on small business recordkeeping and why…
Read MoreHow Improving Your Digital Product Experience Can Advance Your Business
Why Improve the Digital Product Experience? In a digital age, there are endless options for just about any online service or product. Customers can exit out of your digital product just as quickly as they can open up a new window to locate one of the alternate options. This is why the customer digital product…
Read MoreRestaurant Industry Trends: What to Adopt and What to Not
Establishing and running a restaurant in the 21st century is not what it used to be. Even in the last decade, the industry has undergone tremendous change. Restaurant owners must be ready to adapt as their customers become increasingly knowledgeable, dine out more frequently and expect higher standards and a faster service. With a growing…
Read MoreThe New World of Co-Opetition
The relationships we establish, in business, are very complex and constantly changing. We have relationships with colleagues. At some point, we or colleagues may choose to go work someplace else—even our competition. We don’t, at least I haven’t, stopped those relationships. Most of the time, there is intense competition—I want to beat them, just as…
Read MoreHow Much Do You Spend on R&D? Is It Enough?
Why do profitable, mature businesses die away? One of the most obvious reasons mature businesses die away—when we look in the rear view mirror—is that they did not spend to renew their product or service when newer entrants into the business arrived with better products and services built upon newer technology. Should be an easy fix…
Read More5 Easy Ways to Maximize Space in a Small Business
No shop, restaurant or any retail space can succeed without using the space that they have in an intelligent way. This can be straightforward when you have a lot of space to work with but that’s not something most businesses are blessed with. So, if you only have a small store or office, then how…
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