When “A Players” Fail
I’ve been participating in a great discussion on the importance of talent. It’s an area that doesn’t get the attention needed and is critical to organizational performance. Too few managers pay the right attention to talent, both recruiting, onboarding, developing, and retaining the right people. As a result, the costs of this inattention to talent…
Read More4 Top Tips to Economically Fund a New Small Business
Before 2008, small businesses could easily secure funding. Everything changed once the Great Recession took hold. The days of easy funding ended in a matter of weeks. Banks experienced the worst credit crunch in over 70 years, which took its toll on many aspiring companies. The economic reality for small businesses gradually improved in the…
Read MoreThese 3 Appealing Employee Benefits Can Slow Business Turnover
With unemployment rates hovering at or near historic lows throughout most of the developed world, it’s getting harder than ever for businesses to recruit the talented employees they need to thrive. Even when they find the right people, however, there’s yet another struggle ahead: retaining them over the long term. It’s a problem that’s even…
Read MoreFind Gold with Forgotten Leads
What do you pay for a lead these days? I don’t know about you, but it seems my lead costs are going Up and Up and Up… Depending on the business you might pay anywhere from $0.50 to $20 for a lead. And if you want actual buyers of your products and services, your costs…
Read MoreAre You an Unknowing Victim of Workplace Discrimination?
Workplace discrimination is an unfortunate reality that many people still face to this day. But what exactly is workplace discrimination? This is a type of discrimination that happens when an employee or job applicant is treated unpleasantly or unfavorably because of their age, sex, marital status, race, color, national origin, and religion. This form of…
Read MoreThis is Exactly Why You Need to Promote Your Brand at Trade Shows
Trade shows and exhibitions are usually considered one of the more challenging marketing tactics because they cost so much time and money. However, a well-executed trade show venture can generate leads and increase engagement with your brand. If you want to network within your industry and promote brand awareness, trade shows are an effective, non-digital…
Read MoreTheme Parties Increase Sales and Bookings
During several of the Summer Sales Solutions training events this month, the topic of summer theme parties came up. A recurring question was in regard to how to offer different theme parties without complicating your business by the need to change your party format each month. Running different theme parties each month, especially in the summer or…
Read MoreFinding the Right Location for Your Franchise
The real estate adage “Location. Location. Location.” is just as true for businesses as it is for homes. The location of your business affects everything from customer access to supplier relations to how much you enjoy the daily commute. With that importance in mind, let’s look at some aspects to consider when choosing the right…
Read More10 Reasons You Have to Use Animated Videos
Content is king, but video content is the overlord of the world. If you are marketing your business without using video, you are missing a large number of people who might just want to know about you and buy from you. YouTube is the second largest search engine after Google. If you want people to…
Read MoreChange Your Management Style to Meet Today’s Culture
Change is hard. But these days it’s required and inevitable. Yet, in my daily role as an advisor to entrepreneurs and small business owners, struggling to boost revenues, profits, and earnings, I still see too many managers falling back on command-and-control, a focus on weaknesses, and not enough time for people. The result is lost…
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