How to Get Out of a Business Partnership Professionally
A business partnership is a great way to start a company. Through a partnership, a business can have many sources of capital to make it survive the test of time. The initial resources also give the startup an advantage in the market. However, there comes a time when things are not going as you had…
Read MoreThe Value in Assisted Conversions
For nearly every single client that I have ever worked on I have recommended some sort of educational content. By educational content I mean content that is informational and doesn’t really have the goal to generate revenue on its own, but act as a top part of the funnel for a new customer or a…
Read MoreOn Innovation
Innovation is important. We all know there is a limit to doing the same old things, over and over. Even though we may do them in greater volume or greater velocity, over time they become…….well old…..and not very effective. So we struggle to innovate. We think of the great new revolutionary or disruptive idea. We…
Read MoreAvoid These 3 Employee Time-Tracking Mistakes
Time tracking is one of the most important parts of your business. This is especially true for larger businesses which have a lot of employees working for them. These employees often need to adjust their shifts according to their daily routines. With the increasing popularity of time tracking and with more companies looking to implement…
Read MoreCheck Out These Fraud Prevention Tips for Your Small Business
In 2012 the entire nation watched the story of the Controller of the city of Dixon, Illinois, unfold. Rita Crundwell was finally caught for having embezzled over $53,000,000 over several years. She had purchased lavish homes and a fleet of show-horses and vehicles, and was living the life of the rich and famous. How was…
Read MoreWe Need Entrepreneurs Who Think Like Revolutionaries
The realm of an entrepreneur is all about change, but in my experience as a mentor to business founders, I hear too much about incremental change, and not enough about revolutionary change. Adding a couple of new features to Facebook, and calling it something new, may seem less risky, but creating a whole new industry, such…
Read MoreWhat Happened to Grace?
I love social media and the whole concept of access that it’s brought to the forefront. Ten years ago consumers had no idea how to get a company’s attention. Sure, they could call the 800 number or write to “customer service” at the company’s corporate headquarters but neither was very reliable. Even if the company…
Read MoreWorker Management: Say No to Micromanaging and Yes to Technology
To 4 in 10 U.S. small business owners, becoming their own boss has always been their dream. And while the journey is far from easy or glamorous, they say it’s rewarding and well worth the risk. There is, perhaps, no stronger indication of success than when a business is ready to hire. While more help…
Read More4 Awesome Holiday Link-Building Tips to Grow Your Business’s Search Traffic
The winter holidays are just around the corner, which means most people—consumers and businesses alike—are beginning to think about the best ways to show they care. For many, presents to loved ones are high on that list, as is participating in volunteerism and charity, but for organizations, there is one way to give that doesn’t…
Read More5 Email Marketing Strategies to Succeed on Small Business Saturday
If you own a local business, you can take advantage of Small Business Saturday by launching a cost-effective email campaign to boost awareness of your brand and generate increased profits. The holidays are upon us, and they’re an essential time of year for retailers. American Express’s Small Business Saturday is your chance to take advantage…
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