What is Marketing Automation?
Marketing automation is one of those buzz words that is being bandied around quite a bit lately so I thought it was time to define it and help you determine if it makes sense for your business. Marketing automation refers to software platforms and technologies designed to help businesses market/communicate more effectively on multiple channels…
Read MoreWhat Types of Insurance Are Best for Small Businesses?
You’ve worked hard to build your company up to what it is today. Which is exactly why you should consider if you would recover from fire damage or a costly lawsuit without taking a serious financial hit. Thankfully, there is a multitude of policy types to help ensure that you’re protected against risks like these and others. These policies cover everything from your equipment…
Read MoreHow the New 2020 IRS W-4 Form Affects Small Business Employers and Employees
Outside of fun festivities—and the fact that it’s the beginning of an entirely new decade—most people are excited for 2020. A new year means new beginnings, new goals and, in the case of the Internal Revenue Service (IRS), new tax paperwork. If you haven’t heard, the IRS has given Form W-4 a major facelift. After two…
Read More5 Best Practices for SEO Copywriting
SEO copywriting is the process of creating content that fits the dichotomy of appealing to both audiences and search engines. There are many strategies that can help boost rankings and drive audiences to promote content by linking or sharing. The challenge lies in optimizing page copy with target keywords as well as piquing the interest…
Read More5 Ways an SEO Agency Benefits Your Business
Search engine optimization (SEO) has been around for many years and has evolved many times over to keep up with changes in search engine algorithms, digital technology and consumer behaviors. But despite all the changes, one thing remains constant: your business absolutely needs to use an expert SEO agency in order to maximize your results…
Read MoreWhat Happens at Franchise Conferences?
Franchise conferences and conventions can be a great resource for franchisees or anyone exploring franchise opportunities. In addition to being an excellent learning experience, franchising conferences are a chance to meet other franchisees or franchise representatives. But a lot happens at conferences. And it can be overwhelming. We have your peek behind the curtain so…
Read More4 Ways Architects Can Extend Their Client Services Post-Construction
Plamena Milusheva, a designer at Seattle architecture firm LMN, is working on a way to get architects back into their buildings long after construction ends and they’ve turned over the keys. The trick isn’t a lockpick kit or any sort of clandestine sneaking technology; it’s a networked device she’s developing at LMNts (LMN Tech Studio)—LMN’s research…
Read More5 Benefits of Using VoIP for Your Business
Switching from traditional landlines to voice over internet protocol (VoIP) phone service is a move a lot of businesses are making. If your systems administrators are ready to part with mobile towers and antiquated phone lines, the best VoIP business services provide fast service through your internet connection. It saves money and when you’re ready…
Read More5 Differences Between Freelancing and Owning a Business
There is a big difference between freelancing and having a business of your own. Although both invest in resources, require planning, getting leads, developing a skill, and are in need of ideas, there are major differences between these two entities. Freelancing Many businesses need the expertise of freelancers; name the type of office work you…
Read MoreDeepen Your Rapport with Feel-Good Question #2
In my Endless Referrals Action Tip #5 we discuss Feel-Good Question #2 which, as you’ll see, flies in the face of much traditional sales teaching. Yet, you’ll see why—as a follow up to Question #1 in the previous video (Action Tip #4)—this question will bring immensely positive feelings to your new contact; positive feelings about himself or…
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