The Tyranny of the Urgent
I have a somewhat unusual combination of education and job experience. I think I am one of the few college professors who have worked in industry as a service manager in a line management position. From that background, I have had the opportunity to consult with a number of service managers in the computer industry.…
Read MoreHealth & Fitness: 5 Ideas to Generate Some Extra Income in Your Spare Time
Let’s face it—not all of us do jobs we absolutely love. Many of us will have passions and interests that don’t relate to our work, but we will find time to do them anyway. So, why not take it one step further? If you are a big fan of sports or health and fitness, for…
Read MoreWhat Do I Need to Know Before I Buy a Franchise?
Buying a franchise is a complex, long-term investment that has the potential to change your life. If your business succeeds, you may never have to work for someone else again. If it doesn’t, you could lose your investment, and you could find yourself bound by strict non-competition covenants that prevent you from using what you’ve…
Read MoreBegin the Follow-Up and Follow-Through Process
So you’ve met this new person and established a terrific rapport with them, perhaps the beginning of fantastic, mutually-beneficial relationship. You still don’t know at this point, and that’s okay. But in Endless Referrals Action Tip #8 you’ll begin the follow-up and — just as importantly — follow-through process intended to niche you in that person’s…
Read MoreChange on the Horizon: How B2B Marketing Will Transform in 2020
Times, they are a-changin’. Those of us in marketing know all too well how true this is. It’s okay, though—change is an essential part of growing. In marketing, especially, new innovations represent an organic shift in societal trends and preferences. We update our tactics because people evolve, and our goal is to reach them. So,…
Read More4 Basic Ways to Get Your Startup Funded
Thanks to the age of the internet, more people than ever before are beginning to discover new opportunities for bringing their entrepreneurial dreams to life. These days, you don’t necessarily need a huge amount of cash or a lot of investors to begin running your own company. With a little intuition and the right business…
Read MoreIncreasing Profit Isn’t a Goal, It’s a Wish
According to estimates, 80% of businesses fail by their fifth year of operation. Startling odds, to say the least. However, the 20% that make it beyond this time frame is testament enough that by doing things better and differently, it is possible to enjoy longevity and profitability in entrepreneurship. At times, improving your internal business…
Read MoreHow Does Your Customer Make Money?
Can you answer the question, “How does you customer make money?” By that, I don’t mean at a superficial level, like, “Well, dugghh, Dave, they sell stuff……” I mean really understanding your customer’s business. It includes things like: Who are their customers/markets? What drives success with them? How are those markets growing? How does your…
Read MoreWhy Recurring Revenues Increase Your Company’s Value
The massive shift in revenue models in recent years Have you noticed how many web apps and content have turned into subscription services during the last several years? Call it the Netflix effect. Application developers once considered their products as licensed in what would closely be allied to a single sale. Until someone realized that recurring…
Read MoreHow to Dress for Success
Running or managing a business requires you to be consistent and professional in your appearance. Feeling confident when you turn up to work will give you one less thing to stress about during your busy day. How you dress can be extremely important, as you are representing both yourself and your company while in and…
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