What Investments Should a New Entrepreneur Make?
There are a lot of things someone new to the world of startups should know. Indeed, if you’re new to the world of entrepreneurship, you’re in a much riskier boat than most. Maybe you’ve just come up with a product or business idea, and you need to know where to go next. Well, the number…
Read MoreThese 5 Tools Will Aid Your Digital Marketing Strategy
Digital marketing refers to using digital technology for marketing. This includes marketing distributed via computers, smartphones, and tablets. Digital marketing strategies generate revenue. Companies utilizing effective digital marketing tactics can increase sales, raise their profile, and expand their clientele. Use the tools discussed here to develop and implement an effective digital marketing strategy. Search Engine…
Read More6 Ways to Help Your Business Thrive During COVID
The Covid-19 Pandemic has caused fear and worries for small business owners, but there are things you can do to help your small business not only survive but thrive. 1. Utilizing Technology Technology has been a boon to many businesses during the pandemic. As the pandemic has progressed, many people continue to conduct business remotely,…
Read More7 Possible Reasons Your Credit Score Decreased
While consumer credit scores overall are increasing, that may not be the reality for everyone. If yours has dropped recently, here are seven possible reasons why. 1. You paid late or missed a payment Paying on time is the single most important factor impacting your credit score. It constitutes 35% of your FICO Score and 41% of…
Read MoreCan You Build a Company, Not Just a Product?
Some businesses are built around a single idea. And sometimes that idea is just too small a slice of the big picture to be interesting to investors. There was a recent investor event where I was keynote speaker, on stage only after several panels of experts had wowed the audience with their predictions and…
Read MoreHow Agencies Can Improve Marketing Proposal Processes
As anyone who works in digital marketing will tell you, the vast majority of the proposals that you write will be rejected without you ever hearing back. This high failure to success rate can be very demoralizing, and you can end up feeling like you are flogging a dead horse by spending a large amount of your…
Read MoreWhat is Google Analytics 4?
On October 14, 2020, Google announced a new era of analytics called Google Analytics 4 (formerly known as Google Analytics App + Web). Google Analytics 4 (GA4) brings not only a host of new features, but a total to their current analytics platform (Universal Analytics). GA4 is built with machine learning at it’s core, focusing…
Read MoreLeadership Qualities of Successful Project Managers
A question that is often asked during training for project managers is “What qualities are most important in order to be an effective project leader?” It’s certainly a question that makes people think. Here are some of the most important qualities that employers look for in a successful project manager. They have vision A good…
Read MoreCustomer Service Automation: Is It a Smart Investment?
Today, automation is everywhere. From social media to grocery shopping, you have multiple ways to automate many facets of your day to day activities. Automation in customer service is no exception. As customers are becoming more demanding and tech-savvy, customer service and sales automation are growing. Not only does it make the process faster, but…
Read MoreEverything You Need to Know About Food Franchises
Many of the people who choose to franchise in the food industry already have experience working in and operating restaurants. But owning your own piece of the food industry is different than working in someone else’s restaurant or retailer. It’s important to understand the food franchise industry before you make your franchising decision. 37% of…
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