Home > Finance > Working with Investors > What Investments Should a New Entrepreneur Make?

What Investments Should a New Entrepreneur Make?

Group of interracial business worker team wear protective face mask in new normal office with social distance practice with hand sanitiser alcohol gel on table prevent coronavirus COVID-19 spreading

There are a lot of things someone new to the world of startups should know. Indeed, if you’re new to the world of entrepreneurship, you’re in a much riskier boat than most. Maybe you’ve just come up with a product or business idea, and you need to know where to go next.

Well, the number one thing you need to know right now, before you do anything else, is how to make proper investments that will pay off over time. 

And when it comes to investing in the right assets, you’ve got a lot to choose from. You can make all kinds of moves here that sound good to you, but in the long run, you need to be sure they’re going to benefit the business or brand you want to build. And if you follow the list below, we hope to point you in the right direction. 

Pexels Image – CC0 Licence

A Sturdy Hiring Policy

The people you hire right now are going to go on to either make or break your business; they’re your inaugural team, and they’re really going to set the foundation for how well your business operates. And that means you need to have a sturdy hiring policy from the offset. You need to be working with skilled and talented people, in order to make your company goals become a reality, and knowing how to pick them is one of the core tenants of being a worthy entrepreneur. 

Do some legwork here. Ask for references, and be sure to double check them yourself. Make sure you like what you hear from the people you’re reaching out to, even if it doesn’t necessarily align with what the candidate themselves presented; it’s about their attitudes towards work, more than anything else. You need to know they’ll put the hours in. 

Most of all, you’re going to want to look for like minded people to bring onboard. They need to have similar career ambitions, and the stones to back these up. How far have they gone before? What do you see in them, when you sit down and start asking them about their CV, and how’d they fit into the team that works with you? Make sure you keep both these questions in mind, because a sturdy hiring policy factors in both past success and a candidate’s future potential. 

A Wealth of Useful Technology

Every single modern business makes good use of modern technology, simply because it makes things happen faster and keeps your entire workforce productive day by day. So when it comes to investing in something that’s going to help you become the entrepreneur you were always meant to be, don’t forget about the tech that’ll make you a business leader of tomorrow. 

Entrepreneurship usually starts at home, using the tech that’s used to you. Because even just using an old, ratty laptop at home, when you have no other resources on your plate just yet, is indispensable in ensuring your name and brand get out there. You can start your own website at home, with plenty of online guides for you to follow, and there’s plenty of ways to work from your phone, no matter where you are in the world. 

Most of all, the internet, and having a strong and fast internet connection, is the number one thing you’ll want to invest in here. It’s the only investment you can be sure is going to make you a return, at this stage, and it’s gateway tech to all kinds of other digital platforms, software, and media that could make a difference to your entrepreneurial dreams. 

The Knowhow to Attract Investors

Attracting investors is one of the main things an entrepreneur is going to want to do in the early stages of getting their business together, especially if they’re without capital of any kind. And that means you need to have something – you need to show yourself (and your product) off, and be able to convince the people with the resources you need that you’re worthy of their time. And that’s a lot easier said than done!

Which is why you need to invest a lot of time and energy into learning how to be attractive to investors. First, there is more than one type of investor out there. Indeed, with the invention of digital currency and the furthering popularity of the blockchain, you could get to know the best cryptocurrency exchange out there and start trading in numbers bigger than you ever thought your ideas could get to. 

Read more on the popularity of blockchain

But again, it takes time to understand how cryptocurrency works, and there’s a lot more risk evident in this type of funding. So you might be better off with looking for more traditional investment, such as angel investors or venture capital. Start networking, put together evidence of your early successes, and be sure to offer returns to really sell your case towards the people who might just want to fund you. 

The Ability to Protect Your Business and Ideas

And finally, you’re going to want to invest in some kind of protection for everything you have going on right now. For most people, this means investing in the right insurance, and investing in methods of protection for keeping your intellectual property out of the hands of others. 

Not only do you have very little tangible assets to your name right now, without the use of a copyright, patent, or trademark, anyone who’s heard of your idea could rip it out from under you and use it for their own gain. You could have big dreams here, but without a way to ensure it belongs to you, there’s very little you could do to beat the competition. 

Investing requires a lot of thought, and if you look at something and can’t see the future, it’s time to move on to better investments. If you’re an entrepreneur, you’ve got some key investments to make before you build your business. Make sure you keep the above in mind. 

Any financial information or opinions contained in this article are the author’s own and do not represent endorsement or support of any products or services by SmallBizClub.com.

Published: November 12, 2020
1893 Views

Trending Articles

Stay up to date with
Avatar photo

Charlotte Sylvester

Charlotte Sylvester is a post-graduate freelance writer with 5 years experience in ghostwriting and blog management. As well as being a seasoned writer and aspiring author, Charlotte is a passionate Badminton player, although her heart outweighs her talent.

Related Articles