Just Good Enough: The Minimum Viable Sales/Marketing Strategy
For years, I’ve been a proponent of “Just Good Enough” as a sales or marketing strategy. Perhaps in today’s context, Just Good Enough might be called The Minimum Viable Sales/Marketing Strategy.
Read More Ready to Offer Mobile Payments? Find the Right Service
After an extensive amount of research, you’ve finally decided that accepting mobile payments will benefit you and your company. Congratulations! You’ve made a great decision. You are joining a growing number of small businesses taking advantage of this advance in technology.
Read More How Much Your Free WordPress Website Will Really Cost You
There are basically two options for building a WordPress website for your business. You could go with self hosting through WordPress.org for about $60 a year, or use WordPress.com for free. But before you jump at the free option, ask yourself: is it really free?
Read More How Can an Entrepreneur Qualify for a Bank Loan?
Many entrepreneurs are convinced that banks are not worth the effort for startups, especially early-stage ones that still don’t have a revenue stream, or collateral to back up their financing needs. A question I get all the time is, “Can I ever expect any backing from my bank for a great opportunity?”
Read More Why the NFL Is Smarter Than You
I was watching a Broncos game the other night and it occurred to me that the NFL is a heck of a lot smarter than me and you. Here’s why.
Read More Choosing a Franchise: Executive or Technician?
The American Dream—owning your own business—is the source of plenty of great stories. One is the story of the technician: the lady who makes such great cupcakes that all her friends encourage her to open a bakery. The alternative is the executive style franchise.
Read More Lessons from Bausch & Lomb
We all learn from our experiences. We learn from the things we see, the things we do, and the places we go. Many small business owners start in big companies, where they learn things that influence how they work when they are on their own.
Read More How can I expand my dental business?
Dentists market their practices in various ways, some of which are not expensive. In addition to Yellow Pages, dental professionals use referrals, professional networking, print, radio, direct mail, and other forms of advertising.
Why You Should Borrow Equipment for Your Small Business
Contrary to what many entrepreneurs might think, it actually is not always the best idea to use your own money to buy pricey equipment for your company. But when your small business needs equipment—and does not have the funds available to buy it—what can you do?
Read More The Awesome Value of Consistency
People value consistency in their leaders. Consistency removes uncertainty and leads to trust. Trust, in turn, leads to influence.
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