Don’t Count Out the Home Office Deduction
You may not know this, but you could have a home office on your hands and could be missing out on a major tax break if you ignore this deduction. So how do you know if you actually have a home office, and what can you do with it once you’ve established you have one?
Read More Best Practices When Using Yelp for Business
It’s well known that Yelp, as well as other social channels, can make or break your business all based on the opinion of your customers. However, also similar to other social mediums, communication between you and your consumer is easier than ever.
Read More Engagement: How Do You Entice and Not Annoy Your Audience
How do you earn the attention of the impatient, the indifferent, the hard-to-reach customer? Brackets? Bracketeers is a lead generation platform that looks to connect companies and brands with consumers through brackets styled after the March Madness tournament.
Read More Interns: “Do I Have to Pay Them?” and Other FAQs
Interns across the country will be joining the workplace this summer to learn new skills and apply what they’ve learned in the classroom. When they do, questions about how to structure the program, whether the intern is entitled to pay, and what records are needed to document the relationship often arise. In this Tip, we answer common questions about internships.
Read More How to Avoid a Weak Brand in a Post-Patent World
Patents. They’re great things aren’t they? Have you given any thought to the day when that patent runs out? Maybe it seems so far away, that it simply isn’t on the radar.
Read More Are Declining Sales OK?
Most business owners think that you have to grow your sales from year to year. But is that really true? Volume is vanity. Profits are sanity.
Read More An Inside Look at Working at Apple
Jordan Price, a mobile designer at Apple, recently quit his job—a job many would dream of having. Well, perhaps not. In a blog post about why he quit, Price makes Apple seem like a pretty horrible work environment.
Read More Customer Testimonials Best for Business-to-Business Marketing
Companies that market to other businesses have unique challenges. With employee turnover rates at some companies between 30-40%, decision makers to whom they market can change frequently. So, how can business-to-business (B2B) companies build trust and acquire new customers?
Read More Adaptability the Key to Long-Term Survival
One thing we can be certain about is that nothing is certain—no matter how much we plan. While planning is critical and necessary, no plan is a guarantee.
Read More What to Do When Customers Don’t Pay
A few weeks ago, I received an email from a frantic new business owner. One of his clients—a very large company—had an outstanding invoice that was 90 days past due. Concerned and cash-strapped, he wanted to know what he should do.
Read More