5 Reasons a Social Media Presence is Important for a Small Business
Why should SMBs have a social media presence? As humans, it is engrained in our DNA to make personal and emotional connections. Social media offers companies an opportunity to humanize the brand by providing customers with a forum for personal interaction with the people behind the brand.
Read More Simply Efficient: 6 Ways to Avoid Organizational Complexity
As your small business grows, it’s not always easy to keep your processes simplified. The more mature an organization becomes, the more things accumulate and get in the way of performance.
Read More Social Media Lead Generation
Think of social media as an engagement platform that allows you to interact not only with potential customers but existing ones as well. People go online for a variety of reasons when it comes to retail shopping.
Read More How Do Our Customers Make Money?
At the core of everything we do as sales people, it’s about making money, that is producing revenue for our companies. But that’s not what drives our success as sales people.
Read More How User-Friendly is Your Business? 4 Ways to Avoid Becoming Frenemies with Your Customers
No matter how you’ve been doing business in the past, you must realize that customers are looking for the newest, easiest, or most convenient way to shop and get their services.
Read More The Truth About Branding
While you probably already know it’s important to establish a brand, you may be making a common mistake by assuming branding and marketing are largely synonymous. In fact, marketing is a tool that helps establish your brand, and branding goes much deeper.
Read More Operationalizing a Customer Service Culture
Building the ideal corporate culture doesn’t happen by chance. If you are a leader of a company or organization and you want to instill a customer service culture, how do you make it happen?
Read More The Time Has Come to Go Mobile or Go Home
The desktop computer is being left behind and in its place is a phalanx of mobile devices: laptops, smartphones and tablets. This shift in computing devices is changing the way we use the Internet.
Read More 10 Ways to Market Your Small Business on a Shoestring Budget
These ten, inexpensive marketing strategies will help you engage customers, build relationships, and ultimately keep your brand top-of-mind.
Read More From Startup to Successful Student Entrepreneurs
You are never too young to make your first million, or at least that seems to be the suggestion from a quick survey of young entrepreneur millionaires who are running companies while still in school.
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