Is Your Content Created for Machines or Humans?
Content marketing faces the constant tension between writing for search engines or crafting it for people. But there is also another challenge that comes from decades of formal marketing education and training.
Read More What Are the Ingredients of a Successful Company Manager?
Managing the affairs of a small business is no easy task, and as such there are certain traits that a company manager should possess if they’re expected to perform well in the face of adversity.
Read More Lessons Learned From My First Business
I, like many entrepreneurs, have run more than one successful business. Now, looking back, I realize there were several lessons that I learned with my first business that I carried through to my current one.
Read More Documenting Your Workflow: How and Why
One of the 7 Business New Year’s Resolutions we recommended last month involved documenting your workflow. Putting each step of your workflow into writing (or recording it in some other fashion) can make a big difference in how smoothly your company runs.
Read More Who Determines Absolute Value?
Many people, myself included, believe in the power of a strong brand. Brand positioning has influenced buying decisions for years and a company with a strong sense of their own brand and a commitment to authentically walking out that brand is at an advantage over their competitors.
Read More Benefits of an Accountant for Your Startup
While deciding against hiring a professional accountant saves money, people tend to be unaware of the many advantages that an accountant can provide to a start-up business. Below is a list of the benefits that come with hiring an accountant.
Read More Startups on Track in Development of Drone Technology
When Amazon announced plans to potentially use drones for delivery services in the near future, the public responded with a mixture of disbelief, excitement and paranoia. However, the robotics industry had a reason to rejoice.
Read More The Real Cost of Loss Leaders: Can You Afford Them?
From time to time some companies lose money on projects through labor overages, material overages or mispricing a project. They have to work harder and more efficiently to make up for those losses. But how much harder and how much more efficiently?
Read More Hiring People with Disabilities
There are roughly 54 million people in our country with disabilities of all types, and surveys show the rate of unemployment for this group is twice that of the overall workforce.
Read More 5 Tips for Designing a Corporate Wellness Program
Corporate wellness cannot be treated as a band-aid, and you definitely won’t be able to find it in a fitness app. Engagement, motivation, support and strategy are the keys to a successful program.
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