Should You Align Your Content Marketing and SEO Efforts?
Organic search is the greatest driver of traffic, at 47 percent of all visits compared to just 6 percent of paid search, according to Conductor. The question, then, is how can you align your efforts to optimize and market content?
Read More New Research on How to Motivate Your Employees
How to motivate employees? According to new research, messages from on high need to be more abstract and less details. And messages from immediate supervisors need to be more concrete. Here’s the summary.
Read More Location, Location, Location: The Culture Factor You Can’t Ignore
Running a business in a closet isn’t easy. Good luck finding privacy to make that important phone call. By tailoring your office space to the needs and personality of your company, you can create a unique environment that helps you do your best and grow as a team.
Read More Flying Blind
Imagine that you’re a seasoned pilot. You’ve filed your flight plan, then a massive snow storm hits. Visibility is zero and the winds are gusting up to 30 knots. Are you going to take off?
Read More How Business is Like Tennis
I am often asked what it is like to own and run a business. I normally make a tennis analogy because playing tennis is something I really enjoy and it really just seems to fit.
Read More 8 Deadly Wastes That Every Entrepreneur Must Avoid
Every entrepreneur I know is short on resources, including time, money, and skills. The last thing they can afford is to waste any of these, but in my mentoring and coaching activities, I see it happening all too often.
Read More 3 Social Media Marketing Tips That Don’t Involve Facebook
While Facebook is one of the largest social media sites on the internet, it is not the only site out there. Your social media strategy should really encompass as many networks as are relevant to your target audience.
Read More Starting a Franchise Business: Is It Time to Quit Your Day Job?
Surveys routinely find that more than half of Americans want to own their own businesses — and we see even higher percentages among specific groups. For example, 64% of young Latinos see entrepreneurship as their goal.
Read More A Chat Tool for Dynamic Teams
An alternative to email that enables teams to organize and sync their communication across all devices, Fleep simplifies cluttered conversations by storing important information and files in a single location that’s easy to find.
Read More The New Brand Benefit
In a lot of ways starting a business and giving birth to a new brand can be an exciting process. No one knows who you are yet, so they have nothing to build an opinion on.
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